Search results for Brand Building

Showing 1 - 10 of 15344 results

Sort results by: date | relevance

1 2 3 4 5 ...
Next »

Search filters:

By Date

  • 2001 Remove filter

Click remove filters icon to remove filters

Clear this search

Add Search Filters:

By Date

relationship building under the spotlight

31 Dec 2001 | by RACHEL BARNES

-up call to the delegates whose jobs are precisely about relationship building. CRM as most ... . "You must put technology, churn and retention, and this year's profits above building a relationship ...

BENTLEY CASE STUDY: The Rich List - When Bentley devised bespoke marketing to match its cars, it hit on a way to hone in on its elite target audience

31 Dec 2001 | by HOLLY ACLAND

and television, to build up a profile of the individual in question. From this, the creative team devises a ... ." As with any product requiring this sort of financial outlay, long-term relationship building is key ... and organises the test drive, as well as any further relationship building exercises such as the offer of a ...

MAILING: Practising what you preach - The UK DM industry produces some of the best work around. But how good is it at marketing itself? Rachel Barnes reports

31 Dec 2001 | by RACHEL BARNES

, it was more about raising brand awareness. But is there any chance of gaining an audience with clients ... ." So should new business mailings be standalone, brand awareness tools, or part of an ongoing process ... at a glance. But new business mailings should be an integral part of any company. With brand ...

VIEWPOINT: Intervention is the best cure for ad overload

31 Dec 2001 | by HOWARD BARKLEY, managing director of River

. Their relationship with brands is fickle. Crucially though, they don't usually think about being dissatisfied with a brand until they get a better offer. This is why direct marketers need to think of new ways ... purchase will not prevent your customers also being your competitors' prospects, so years of brand ...

LISTS AND DATABASES: Christmas wish list - Wealthy OAPs, arcade gamers, millionaires and shopaholics ... Peter Crush asks marketers exactly who would make it on to their ultimate mailing list

31 Dec 2001 | by PETER CRUSH

to review its lists, while Lexus has appointed Partners Andrew Aldridge to build a new one rather than ... . It asked why people want to buy certain brands rather than just saying they own x or y car." What ...

THINK TANK: Customer service - Service providers. Service levels are still falling short of customers' increased expectations. But what can marketers do to bring them up to scratch?

31 Dec 2001 | by MELANIE MAY

specific groups of people with more focused messaging and overall brand reinforcement. Henderson explains ... to deal with customers. Emphasis must also be placed on helping brand managers understand the customer. "All our brand managers spend time in a call centre so they find out exactly what people ...

MAIL WATCH: The monthly analysis of UK client spend on mailing is in association with ACNielsen MMS

31 Dec 2001

Redcats (Brands) 2.40m Bank of Scotland 2.28m ... 4,082,522 Redcats (Brands) 3,873,167 Hospital Plan Insurance ... (Brands) 2.40m Direct Wines 1.47m ...

MOVING UP: My first job - Tod Norman, partner, Zalpha

31 Dec 2001

, through industry and resolve, build a brave new future. Oy vey. Let's leave aside the politics ...

BELOW THE BELT: Bra provokes storm in a D-cup

31 Dec 2001

bra. It was also mailed to brand managers asking them to sponsor Funny Women, an organisation ...

Camelot unveils Christmas push after lifting of DM ban

31 Dec 2001 | by HOLLY ACLAND

a whole load of new media options. It's a very exciting time to be working on the brand ...

1 2 3 4 5 ...
Next »
 

Additional Information

Campaign Jobs

More Jobs


Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

Part of the Republic Group