affairs and media relations work for its bid to stock big name fashion brands such as Levi, at low ... the supply and pricing of its branded goods in the EU. ...
they can buy goods.' The case originated from the differences in retail prices of branded ... . In light of the decision, the British Brand Group (BBG), the body that seeks to protect the rights of brands operating in the UK, also stepped up its PR. The body maintains that manufacturers need to sell ...
talking to see what we can do around the repositioning of the brand.' On the new strategy, he ...
Ketchum Life has won a four-way pitch to scoop the entire consumer and trade PR business for leading paint brand Dulux. Dulux-parent group ICI Paints handed Ketchum the account in place of incumbent Weber Shandwick Worldwide after a two-month long review process, revealed by PRWeek in September ...
the differences in retail prices of branded products between countries, with UK recommended retail prices up ... .' In light of the decision, the British Brand Group (BBG), the body that seeks to protect the rights of brands operating in the UK, also stepped up its PR. The body maintains that manufacturers need to sell ...
and has appointed the agency to take the brand upmarket. Kudos MD Lindley Baptiste, who takes charge of the account, said: 'We will make the brand more aspirational. We want to position ...
of a drive to improve communication of its brand strength to potential franchisees and investors ... . Lexis corporate PR director Duncan Mackenzie-Reid, who leads the account, said: 'Our brief is to build credibility for Domino's corporate brand to support its drive for growth over the next few years through ...
the destination store for men, and keep the brand in the news by building a regular communication with the press ... Dunhill has appointed retail communications agency Yellow Door as the brand seeks to capitalise ... and summer menswear and accessories collections and the launch of a Dunhill-branded presence ...
CONSUMER: Coalition PR has been taken on to handle consumer and business PR for HMV.co.uk, having represented the high street brand's offline product for the past seven years. The site launched in 1997 and sells more than 250,000 titles. ...
. Their brand is well-known but not the way their retail product is differentiated from its competitors.' ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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