to remove filtersMcRoberts quits comms head job at British Energy
19 Oct 2001
-fired plant in Yorkshire and has joint ventures to build wind-power facilities in the UK and Canada. ...
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London Electricity parent corporate account for TCG
23 Nov 2001 | by UPDESH KAPUR
the LE Group corporate brand and of its subsidiary utility companies,' said Michael Hayman, TCG ...
CAMPAIGNS: Utilities PR - Yorks Water puts Mini in Hull sewers
19 Oct 2001 | by ED SHELTON
Job' version as a press stunt. A brand-new Mini Cooper was lowered 60ft and reporters took ...
CAMPAIGNS: Product Launch - npower uses H&K for Juice eco product
12 Oct 2001 | by ED SHELTON
To convey business information about the feasibility of renewable energy. To build npower's corporate ... , with activity in London and north Wales. Locally on Rhyl beach there was a visual stunt using branded ... communicating with the national and local audience was laudable. The branded wind-surfing photo ...
Greer steps up to fill main Viridian corp comms role
28 Sep 2001 | by HOLLY WILLIAMS
. Late last year Viridian commissioned Siemens to build a 99m power station in the Irish Republic ...
STOP PRESS:
21 Sep 2001
CONSUMER: Pen-maker Sheaffer has appointed Image Wizard as its retained agency, with a mandate to raise brand awareness and provide a press office function. The campaign will reposition the brand as fashion accessories, and Image Wizard will provide support for marketing and sales initiatives. ...
ANALYSIS: Champion of environmental issues - Nuclear energy campaigner Bernard Ingham goes head-to-head with environmentalist Charles Secrett, Friends of the Earth UK executive director
20 Jul 2001 | by BERNARD INGHAM
station building, protection of wildlife sites and the Montreal Protocol against ozone ...
CAMPAIGNS: Consumer Relationships - Lexis makes Powergen as snug as a bug
29 Jun 2001 | by MARY COWLETT
' and that consumers prefer to make their choices based on price rather than brand loyalty. When gas ... was on an attempt to stand out and increase positive brand recognition. Powergen hoped to gain a 'human face' and gain clear differentiation from its competitors. Objectives To build consumer ...
First retained financial firm for RWE
08 Jun 2001 | by HOLLY WILLIAMS
around several key RWE messages.' The remit includes building RWE's corporate profile, calendar ...
Railtrack and Scottish Power PA out to tender
27 Apr 2001 | by GIDON FREEMAN
in February 1996, building up a five-strong unit in his time there. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
