Aertex, the clothes brand associated with school gym kits, is relaunching its brand following a ten-year marketing absence. The company plans to introduce a range of men's underwear that has a weave for cooling the body. ...
The Pentland Group has poached Jordan Grand Prix brand chief Bill Sweeney to be worldwide president for its Ellesse brand. Sweeney, who leaves Jordan this week, will join Pentland on January ... in by team principal Eddie Jordan to launch the team brand onto the high street. His role ...
Marks & Spencer is launching a range of World Cup-branded clothing. The deal with Copyright Promotions Licensing Group is the first time M&S has taken a direct product licence for a major property. ...
Kay Downs, managing director of hosiery and lingerie brand Pretty Polly, has left the company. A source at Pretty Polly said Downs had not yet been replaced, Neither has James Turton, who left his position as marketing director earlier this month. ...
Peter Werth, the men's fashion brand, has appointed Clemmow Hornby Inge to its 1m advertising account as it attempts to boost brand awareness among its target 18- to 35-year-old audience ... . Barrett Cernis replaced Quiet Storm as the brand's ad agency last December. The company is also ...
Vuitton Moet Hennessy (LVMH) where he was head of marketing for champagne brand Pommery ... Tag Heuer in 1999 for 485m and the brand is now part of the company's watches and jewellery ... ) in 1997. The fashion brand split with BBH last year and handed the business back to TBWA before ...
was awarded the business after a pitch against agencies including Young & Rubicam's Brand Buzz. The new campaign will aim to build the Dockers brand by using non-traditional media, so no TV or print ... right across Europe," Heather Fullerton, the managing director at BlueberryFrog, said. "Big brands ...
Red or Dead, the footwear and clothing brand, has picked Dare Digital to build its first web presence. The appointment forms part of the company's broader strategy to reinvigorate the brand, which has been dormant for several years after enjoying success in the late 80s and early 90s ...
for the fashion brand Fred Perry....of the brand internationally. Both microsites will go live this week. The first microsite is at www ... . This microsite is aimed at the loyal fans of the brand and is not designed to engage new customers ... personal dialogue between the brand and its followers." ...
The clothing brand Ben Sherman is talking to agencies about its 5 million global above-the-line advertising account, currently handled by Explosive. The review comes just 18 months after the appointment of Explosive and a year after the brand hiked its global adspend by 30 per cent. The company ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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