to remove filtersFA weighs £15m sponsor deal for national stadium
20 Dec 2001 | by MARK KLEINMAN
sponsor has been ruled out because of likely opposition from fans. But a brand or collection of brands ...
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AT&T and Comcast merger creates
cable TV giant
20 Dec 2001 | by Claire Billings,
. If you have an opinion on this or any other issue raised on Brand Republic, join the debate ...
MEDIA BRIEFS: MTV Networks to launch ad campaign for VH1
20 Dec 2001
MTV Networks UK is to launch a 5m ad campaign for VH1. The brand drive aims to impart the channel's positioning 'Music TV that's not for kids', and intersperses childhood images such as drinking straws with adult rock 'n' roll iconography such as rolled-up bank notes. The campaign, created ...
Specsavers in talks to sponsor FA's referees
20 Dec 2001 | by MARK KLEINMAN
multiple opticians' brand in the UK, with around 25% of the market. Its main rivals are Boots Opticians ...
NEW MEDIA: Warner Bros in Eurosport mobile tie-up
20 Dec 2001 | by RAVI CHANDIRAMANI
industry's most ambitious moves to build long-term relationships with consumers via their mobile phones ...
Wella to sponsor Toyota's F1 team
20 Dec 2001 | by MARK KLEINMAN
been the association of its Shockwaves brand with US sitcom Friends on Channel 4, will use the tie ... of marketing campaigns. The Wella brand will appear on the nose and rear wing of Toyota's cars next ...
Camelot fills top post in marketing reshuffle
20 Dec 2001 | by MATTHEW ARNOLD
, he supervised a brand identity and development project handled by WCRS, the agency that holds ... of a wide array of brands and navigation of the arcane rules governing online gaming. ...
Leeds shapes up with responsible drinking activity
20 Dec 2001 | by MARK KLEINMAN
Leeds United FC is poised to launch a campaign to promote responsible drinking, following the conviction last week of Leeds and England defender Jonathan Woodgate for affray. The push will be backed by the club's official sponsor, cider brand Strongbow. The initiative will form part of the club ...
UK Athletics in hunt for a 'grass-roots' backer
20 Dec 2001 | by MARK KLEINMAN
in a major brand as the title backer. The package will comprise curriculum activity, national ... to several interested parties," said Hope. "We are looking for a brand to come on board and get involved ...
ADWATCH STARS OF 2001
20 Dec 2001 | by GAIL KEMP
and agencies. While mindful that brands supported with consistent advertising are more likely to survive ... % of UK terrestrial television, with the 20 top-scoring brands forming the weekly Adwatch table ... -through with consumers. The main table totals the number of adults who have recalled a brand's advertising over ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
