known brands in Britain today and, in an era of exaggerated claims for global reach, is one of the few ... and a piano that plays itself. The Harrods brand needs to start talking the same language as those young people with deep pockets. Start behaving more like an entertainment brand by offering ...
The British Brands Group is accusing Tesco of breaching the principle of human rights legislation following the supermarket giant's decision to take Levi's to the High Court over its attempts to block cheap imports of its products to the UK. ...
Marks & Spencer is launching a range of World Cup-branded clothing. The deal with Copyright Promotions Licensing Group is the first time M&S has taken a direct product licence for a major property. ...
Sainsbury's commitment to Oliver as a brand icon, the chain is launching an ad campaign which breaks ...
that lend themselves to the fan embrace. Although every corporate brand manager on the planet would like ... raised on Brand Republic, join the debate in the Forum here . ...
Matalan has appointed Manchester's Cheetham Bell JWT to handle a 2 million brand awareness campaign, although the discount clothing retailer insists cdp-travissully's tenure of its main acount ... selling discounted branded goods. Offering quality at low prices is said to put it in a strong ...
-covered bucketload. In happier times it would probably have made you feel all cuddly about the brand, because it ... no trouble getting a room for the night). I fear, though, that in today's harsh climate, and with the brand ... like a favourite, if somewhat senile, old aunt. M&S, the posh Woolies. Now there's a brand ...
with their promotions to executive directors." If you have an opinion on this or any other issue raised on Brand ...
Debenhams has extended its e-commerce offering with a health and beauty line featuring brands such as Estee Lauder, Calvin Klein and Clinique as well as its own-branded health and beauty products. It is also providing pre-Christmas free delivery as well as gift vouchers for beauty brand Clarins ...
Carphone Warehouse is hunting at least one direct marketing agency to develop third-party tie-ups to promote the retailer's range of products. The agency search, headed by advertising chief Tristia Clarke, will focus on securing partnerships with brands such as magazines to run promotions highlighting Carphone ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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