to remove filtersNEW MEDIA: Warner Bros in Eurosport mobile tie-up
20 Dec 2001 | by RAVI CHANDIRAMANI
industry's most ambitious moves to build long-term relationships with consumers via their mobile phones ...
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Appointment at NTL
20 Dec 2001
NTL has hired Paul Stevenson as head of marketing for its North East and East Midlands division. His appointment comes as the cable company seeks to shift its marketing from national brand campaigns to more regional activity (Marketing, December 13). ...
PRIVATE VIEW: This week BMP DDB's Larry Barker is joined by his comedian Dad Ronnie for a slice of Private View turkey and several crackers
14 Dec 2001 | by LARRY BARKER, the creative director of BMP DDB and RONNIE BARKER, currently resting in Oxford
-covered bucketload. In happier times it would probably have made you feel all cuddly about the brand, because it ... no trouble getting a room for the night). I fear, though, that in today's harsh climate, and with the brand ... like a favourite, if somewhat senile, old aunt. M&S, the posh Woolies. Now there's a brand ...
NTL to chop 15 in move away from brand marketing
13 Dec 2001
. The move forms part of a strategy to focus less on national brand-building activity. A company ...
AGENCY 2001: Creative Agency of the Year - Bartle Bogle Hegarty - Bartle Bogle Hegarty hit new heights this year with acquisitions including ITV and Xbox, as well as acclaimed work for Levi Strauss
13 Dec 2001
coupling would have occurred in an earlier decade. Equally, BBH's strengths in building brand fame ... in early 2001. The brand's logo has been redesigned, showing a 'more progressive' character. Sales for the brand are up 11% in the markets where the ads are running, reversing a long-term decline ...
DIRECT BRIEFS: Carphone Warehouse hunting marketing agency
13 Dec 2001
Carphone Warehouse is hunting at least one direct marketing agency to develop third-party tie-ups to promote the retailer's range of products. The agency search, headed by advertising chief Tristia Clarke, will focus on securing partnerships with brands such as magazines to run promotions highlighting Carphone ...
The Screen test - Campaign Screen's international ad picks
12 Dec 2001
and so challenges our notion of what is real and what is not. It's an odd script but the buildings ... . If you have an opinion on this or any other issue raised on Brand Republic, join the debate ...
PRIVATE VIEW: Robert Campbell is the executive creative director at Rainey Kelly Campbell Roalfe/Y&R
07 Dec 2001 | by ROBERT CAMPBELL, executive creative director at Rainey Kelly Campbell Roalfe/Y&R
, or you can build a super-duper website with BT's help. Either you can run daft stress counselling ...
The Screen test - Campaign Screen's international ad picks
04 Dec 2001
weird but wonderful spot for Crypto, the new chocolate-covered sweets from the French brand Lutti. The risque approach aims to appeal to the adult market where the brand enjoys a 20% share. With the tagline ... other issue raised on Brand Republic, join the debate in the " target="_blank">Forum here ...
CAMPAIGN MEDIA AWARDS 2001: The Overture Award - Best Use Of New Media Business-To-Business
30 Nov 2001
but it is now seen as a springboard for IBM in co-operating with MindShare and other media owners to build ... and Blau Tequila Client: IBM Brand/Product: PCD Odyssey Media or Brand Managers: Andrew Brown, Athena ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
