20 Dec 2001
Club Med's deputy managing director and chief marketer, Yves
Martin, has resigned. Martin, 43, joined the troubled French holiday
brand from the Casino retail chain in 1997.
...
20 Dec 2001
| by TANIA MASON
as part of a Christmas campaign by
Archers, the Schnapps brand targeted at women.
The GuinnessUDV-owned brand has transformed the taxis into Archers cabs
from December through until June next year, as part ...
. Exterior
branding consists of the Archers logo and the strapline 'Squeeze into
this little black number ...
20 Dec 2001
Domino's Pizza and Hard Rock Cafe have become the latest brands to
sign up to the buy and fly! loyalty scheme, joining a portfolio that
includes Orange, Npower, OK! and Diners Club. Buy and fly!, which
launched last year as a rival to Air Miles, includes partnerships with
16 airlines, including ...
20 Dec 2001
| by DANIEL ROGERS
its Lunn Poly brand.
His appointment pushes out Thom Noble, Thomson's marketing director, who ...
the Lunn Poly brand will be advertised
in the critical next three months. HHCL's 'period drama' TV ads ...
19 Dec 2001
| by Daniel Rogers,
distribution businesses, effectively running its Lunn Poly brand.
His appointment pushes out Thom Noble ...
be significant that only the Lunn Poly brand will be advertised in the critical next three months. HHCL's 'period ...
an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here .
...
13 Dec 2001
Hilton International has hired WWAV Rapp Collins to handle
through-the-line advertising and media buying nationally for the brand
in the UK and Ireland.
The move has resulted in incumbant agency The Morgan Partnership being
driven into liquidation. Hilton accounted for one-third of its ...
13 Dec 2001
| by DANIEL ROGERS
Thomas Cook is backing its branded TV channel, which launched on
Tuesday, with a 2m marketing campaign during January, including
the UK's biggest ever newspaper travel promotion.
The company will promote Thomas Cook TV, now on SkyDigital, via a TV
advertising drive through TBWA/ London, and a tie ...
10 Dec 2001
| by Gordon MacMillan,
on this or any other issue raised on Brand
Republic, join the debate in the " target="_blank">Forum here .
...
07 Dec 2001
| by ROBERT CAMPBELL, executive creative director at Rainey Kelly
Campbell Roalfe/Y&R
, or
you can build a super-duper website with BT's help. Either you can run
daft stress counselling ...
06 Dec 2001
| by Gordon MacMillan,
.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum ...