of my partners forwarded me an online article about common sense in branding by the very same Mr...soundbite. For example: "Tension is the heart muscle of creativity"; "Fake it until you make it as a brand... then you will become a brand"; and "Working side by side from the beginning saves resources and generates ...
reasons that many companies have failed to utilise customer data fully (in building customised brands ... ... Markets fragment leading to more choice and competition... Define the brand and keep the brand discipline ... is that "average brands are no fun and will not remain profitable" and the solution is to customise them. I am ...
One perspective: dotcoms fail not because they are dotcoms per se but because they are badly-run businesses with inexperienced management and lack of effective leadership. Following the dotcom-play implosion, thoughts are returning to how to build sustainable businesses made up of people who collaborate ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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