28 Sep 2001
| by Jennifer Whitehead,
Deepgroup folded this week, with the loss of 180 jobs. It owned brands such as Deepend, the internet brand-planning agency, Airtight, a digital consultancy, and creative agency Gluemedia ...
raised on Brand Republic, join the debate in the " target="_blank">Forum here .
...
28 Sep 2001
| by Gordon MacMillan,
the 'ic' brand including icWales, the website of the Western Mail and Wales on Sunday; icLiverpool ...
."
Earlier this year Trinity Mirror closed most of its consumer-based ic brand. July saw the sale of its ISP ...
and icTeesside.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate ...
28 Sep 2001
| by Claire Billings,
other issue raised on Brand Republic, join the debate in the " target="_blank">Forum here .
...
28 Sep 2001
| by Claire Billings,
on Brand Republic, join the debate in the " target="_blank">Forum here .
...
28 Sep 2001
| by JOHN TYLEE
. That won't change because it drives circulation. But we also
want to present the Standard as brand leader ...
level, into a building
which becomes the Evening Standard's front page. The ad is part of a
strategy ...
28 Sep 2001
| by HOLLY WILLIAMS
French building materials giant Lafarge - which bought out UK
cement-maker Blue Circle in a 3.1bn deal earlier this year - is
on the hunt for a director of communications.
PR chiefs from ...
building materials firm Wolseley, leaving Lafarge without a corporate
communications head.
Lafarge ...
28 Sep 2001
| by MARY COWLETT
part of kids' worlds.
For brands that speak to children, ignoring these media is tantamount ...
place for children'.
'The nub of the issue is: are brands seeking to get to children
directly, without the mediating effects of their parents,' says Childnet
director Nigel Williams.
Brands ...
28 Sep 2001
| by PETER SIMPSON
Lifestyle fashion brand Austin Reed has taken on Trew Public
Relations to step up its UK consumer and trade PR.
The agency, which specialises in fashion and performance brands ...
of the brand's
communications strategy'.
Agency director and founder Larissa Trew will head a five ...
28 Sep 2001
| by UPDESH KAPUR
and fragrance brands, acquired during the past
12 months.
The move signals the end of long-term PR ...
at changeslive.com to become PR assistant for the two
brands.
Adjchavanich said the new roles had been created following a business
review.
The two upmarket brands are being incorporated into a new L ...
28 Sep 2001
| by MATTHEW COWEN, matthew.cowen@haynet.com
rather than brand building.
It is the job of advertising to entrench and extend Snowflake's appeal ...