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Internet advertising sees first growth for six quarters

an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...

THE BOOK OF LISTS: The 10 best viral campaigns

's issue and is a case of brilliant brand building that proved extremely popular. If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here . ... , the clever clip showed a child playing with toys, including a vibrator, to promote the brand's storage ...

THE BOOK OF LISTS: The 10 best SMS campaigns

1. MCDONALD'S The fast-food giant didn't become a global brand by doing things by halves, so ... " Beverage Brands' largest marketing campaign through Flytxt and the agency 5 Communication promoted its ... -media campaign and the brand's first digital push developed by Carlson Digital. "Muller love" included a "match ...

UK marketing spend set to lead growth in 2003

. "We are growing, so we are doing more public awareness and more branding," the unnamed company said ... choice. If you have an opinion on this or any other issue raised on Brand Republic, join the debate ...

Smirnoff targets clubbers in new year push

, and Smirnoff will use the information to build its new relationship marketing programme. There is also an SMS ... , is incredibly effective in this area." If you have an opinion on this or any other issue raised on Brand ...

Absolut retains Omnicom's FitzGerald for US work

ability to create and manage major brand messages across various media." FitzGerald and Springtime are also working on the launch of Absolut 2.0, the revised website for the brand. It is set to launch in the first quarter of 2003. If you have an opinion on this or any other issue raised on Brand Republic ...

Xbox launches £2.5m mail and online CRM drive

pack comprises a 24-page brand magazine, which promotes the message "Let play into your life" through a number of scenarios that reflect the Xbox brand's "play more" ethos. It is hoped that the brand ... audience and the fast-moving marketplace, it is essential that we continue to evolve the Xbox brand ...

THE BOOK OF LISTS: The 10 Best New-Media Creatives

the ban-hunting push, and slick work for Levi's for its urban brand, Silver Tab. The company has also won ...

Jobs go at HHCL unit in wake of Texaco move

on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...

Proximity hires Baker to head digital arm

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.