19 Dec 2002
| by Jennifer Whitehead,
issue raised on Brand Republic, join the debate in the Forum here . ...
18 Dec 2002
| by Jennifer Whitehead,
LONDON - Dutch mobile telecoms brand Celtel has appointed Interpublic's McCann WorldGroup to its...of the MSI Group, said: "We're looking forward to building a really strong pan-African brand with them ...
agency Ovation, but Celtel, which is the largest mobile telephony brand outside of South Africa, decided ...
with sister agency Publicis Worldwide; WPP Group's Ogilvy and the Kenyan shop Scan-ad.
The brand is part ...
17 Dec 2002
| by Staff,
ability to create and manage major brand messages across various media."
FitzGerald and Springtime are also working on the launch of Absolut 2.0, the revised website for the brand. It is set to launch in the first quarter of 2003.
If you have an opinion on this or any other issue raised on Brand Republic ...
16 Dec 2002
| by Claire Billings,
an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...
13 Dec 2002
Brand-building campaigns should be PR-led with advertising merely as a back-up, according to Al...that the best way to build a brand was to use 'slow-burn PR'.
He added that major ad campaigns should launch only after the brand has already become recognised.
Ries said that PR messages have 'greater ...
misplaced', citing brands such as Direct Line as 'products that have successfully launched with ads'.
...
13 Dec 2002
| by IAN HALL
Lever Faberge has hired Cairns Associates to handle a consumer PR blitz for its body-spray brand...-strong account team, reporting to LF's Impulse brand activation manager Kay Dickinson.
Last month C A lost a two-way pitch for LF's fabric conditioner brand Comfort to Cow Communications (PRWeek, 29 November ...
brands.
...
13 Dec 2002
| by MAJA PAWINSKA
Client: Tommy's
PR Team: Sputnik Communications
Campaign: Building Block's for Tommy...with the simple idea of getting celebrities to paint children's building blocks to be auctioned ...
, to decorate and sign a wooden building block in any way they wished, for auction.
The campaign received ...
13 Dec 2002
DERBY: Greenfingers, the charity that raises funds to build gardens at children's hospices, has
13 Dec 2002
in Ljubljana, Slovenia. Adriatic regional director Viljem Grdadolnik heads the office. He aims to build
13 Dec 2002
| by Ian Hall
Brewing giant Anheuser-Busch (A-B) is staging a UK consumer PR pitch for its Budweiser brand....needs of the brands and their associated events (PRWeek, 21 January 2000).
GCI - which had worked on the brand for around 12 years - ceased to work for A-B from the start of 2001, when Cake was hired ...
Court of Appeal ruling on brand-name usage against Czech brewer Budejovicky Budvar.
The ruling ...
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