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THE BOOK OF LISTS: The 10 best viral campaigns

's issue and is a case of brilliant brand building that proved extremely popular. If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here . ... , the clever clip showed a child playing with toys, including a vibrator, to promote the brand's storage ...

THE BOOK OF LISTS: The best DM campaigns

people's perceptions of a much-maligned brand. Prospects were sent a Skoda badge and asked: "Live ... the MHAF against everyday backgrounds. A mailing very in tune with the brand's personality. Agency: EHS ... " The high -street bank sought to persuade building society customers to move their accounts. It contained ...

THE BOOK OF LISTS: The 10 best DM creatives

Rapier to nick the branding work from TBWA/London. 5. CHRIS BARRACLOUGH Proximity has experienced ... brands such as Holiday Inn and Kellogg following its breakthrough work for VSO last year. Sharpen ... other issue raised on Brand Republic, join the debate in the Forum here . ...

THE BOOK OF LISTS: The 10 best SMS campaigns

1. MCDONALD'S The fast-food giant didn't become a global brand by doing things by halves, so ... " Beverage Brands' largest marketing campaign through Flytxt and the agency 5 Communication promoted its ... -media campaign and the brand's first digital push developed by Carlson Digital. "Muller love" included a "match ...

Adam Crozier named Royal Mail chief executive

is one of the best-known brands in the UK with a loyal and committed workforce and this gives us a great base on which to build, so we can deliver for our customers everywhere," Crozier said. Both Toime ... had been joint chief executive. If you have an opinion on this or any other issue raised on Brand ...

Gillette develops debut direct work

brand relationships....keen to build closer relationships with consumers and explore new areas of communication. The project ... , Gillette's senior brand manager oral care, said: "Dunnhumby cinnamon impressed us with its ability to draw ... will be watching the results of the Oral-B DM project with a view to testing the medium with other company brands ...

Proximity wins Shell's £70m below-the line work

LONDON - Shell has moved a step closer to its goal of delivering integrated global brand...projects. Overseen by Raoul Pinnell, Shell's vice-president of global brands and communications ... on Brand Republic, join the debate in the Forum here . ...

Vodafone is the latest to sign up to Nectar

on Brand Republic, join the debate in the Forum here . ...

Vauxhall shifts to media-neutral stance

have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...

DIRECT: Gillette develops debut direct marketing work

Gillette is to launch its first direct marketing activity as it seeks new ways of forging brand...keen to build closer relationships with consumers and explore new areas of communication. The project ... , Gillette's senior brand manager oral care, said: "Dunnhumby cinnamon impressed us with its ability to draw ... will be watching the results of the Oral-B DM project with a view to testing the medium with other company brands ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.