DATA 2002: Creating intelligent data-driven marketing. This conference is presented by Haymarket Publications in association with Royal Mail. Presentation by Geoff Love, CRM director, Home Service and John Regan, Cognisance.
At this conference, experts take you through all the issues surrounding data management so that you can create more effective campaigns through better targeted marketing. Ann Gowan looks at the benefits of having quality data from a brand perception. To see this paper in full, click on the attached ...
embarked on Project Jupiter, a massive data integration task involving the building of a centralised 'customer hub' that brings together data from their four core brands: British Gas, AA, Goldfish and One ...
protection is increasing as many household brands actively seek personal statistics from their customers ... brand will only come from respecting your consumer. To view this document in full, click ...
With no universal approach for measuring brand performance, we show how a consumer-based brand...-based measure. Further testing revealed this to be a valid and reliable brand performance measure. The literature shows a plethora of ways of interpreting brand performance (e.g. Ambler, 2000; Aaker, 1996). The significant interest in brand valuation (e.g. Perrier, 1997) has in part encouraged managers to focus on a ...
at Spy or Coffee Shop, bleary-eyed CEOs in their twenties ran themselves ragged to build their dreams ...
on promoting brands, from those in advertising creative departments, client marketing departments, in media ... sales. Yet achieving the standout in the fragmented, digital media world in which brands now operate ... is a crucial marketing tool. But only one of many as McWalter explains. Contents include: Brand ...
on promoting brands, from those in advertising creative departments, client marketing departments, in media ... sales. Yet achieving the standout in the fragmented, digital media world in which brands now operate ... to get the best advertising for our brands" he has said. Contents include: Client/Agency Perceptions ...
Never has it been more important for creativity to be the touchstone for everyone working on promoting brands, from those in advertising creative departments, client marketing departments, in media ... sales. Yet achieving the standout in the fragmented, digital media world in which brands now operate ...
, giving a real sense of the essence of today's youth. Presentation by Zoe Smith, UK Brand Manager, Ubevco
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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