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BRANDING BRIEFS: Southside Capital unveils brand identity

19 Dec 2002

Group, has unveiled the brand identity for Quartermile Edinburgh, a £400m project that will transform

BRANDING BRIEFS: Watt overhauls brand identity

19 Dec 2002

Watt, the design agency that has Asda, Next and Harrods as clients, has overhauled its own brand

STOP PRESS: Whole Earth Group sells organic food brand

19 Dec 2002

Whole Earth Group has sold its organic food brand, Whole Earth Foods, to Kallo Foods

BRANDING BRIEFS: UK Skills appoints BamberForsyth:Fitch to update brand

19 Dec 2002

competitions, has appointed BamberForsyth:Fitch to review and update its brand. UK Skills runs the National

BRANDING BRIEFS: Leapfrog Research & Planning unveils brand identity

19 Dec 2002

Gamble, and Cadbury Schweppes, has unveiled a brand identity created by Seattle-based design consultancy

MARKETING MIX: Brand manager of the week - Anna Flash, Spar

19 Dec 2002

Name Anna Flash Age 38 Job title Brand manager, Spar...for the development of our own-brand sandwich range, which saw sales mushroom from £300,000 to £12m over the course of two years. What would be your dream brand to work on and why? Cadburys Biscuit Boost - I've been ... brand goodies usually stacked up on my desk. What is the worst part of your job? Trying to make sure ...

MARKETING MIX: I'll name that brand in one

19 Dec 2002

This week's brand originated as a small company manufacturing components for industrial machinery...Brothers Edouard and Andre were the company's first managers in 1889. Brand X's target audience ... and advertising panel in a competition organised by the Financial Times. Important developments in the brand ... in 2001 for a product to help it fly again following the crash in Paris. The brand's selling point ...

BRAND HEALTH CHECK: Harrods - Can Harrods ever stop trading on past glory?

19 Dec 2002 | by DANIEL ROGERS

store. At the same time other luxury brands have moved into the retail space with panache. Sitting ... this traditional clothing brand a global renaissance. Accounts filed at Companies House three weeks ago reveals ... Stephen Cheliotis, brand liaison director at The Brand Council and Lee Daley, chief executive of the Red ...

EDITORIAL: A brand is for life, not just for major Christmas TV ads

19 Dec 2002 | by CRAIG SMITH, Editor

inside Selfridges perfume hall. It's fortunate for these brand owners that, creatively barren ... . For fragrance brands, Christmas presence means Christmas presents - or is it the other way round? While ... is that fragrances are not the only brands that can excuse their strategy on the basis of seasonal sales ...

The Brand Council case studies: Alexander McQueen

16 Dec 2002

brands as judged by the independent Brand Council Judges....Case study provided by The Brand Council. Calm and collected Alexander McQueen is a superb ... of becoming a global brand to be reckoned with. McQueen was born in the East End of London in 1969, the son ... names, and turned into bywords for style. © 2002 The Brand Council ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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