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Gillette develops debut direct work

brand relationships....keen to build closer relationships with consumers and explore new areas of communication. The project ... , Gillette's senior brand manager oral care, said: "Dunnhumby cinnamon impressed us with its ability to draw ... will be watching the results of the Oral-B DM project with a view to testing the medium with other company brands ...

Proximity wins Shell's £70m below-the line work

LONDON - Shell has moved a step closer to its goal of delivering integrated global brand...projects. Overseen by Raoul Pinnell, Shell's vice-president of global brands and communications ... on Brand Republic, join the debate in the Forum here . ...

Vodafone is the latest to sign up to Nectar

on Brand Republic, join the debate in the Forum here . ...

Vauxhall shifts to media-neutral stance

have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...

BRANDING BRIEFS: Southside Capital unveils brand identity

Group, has unveiled the brand identity for Quartermile Edinburgh, a £400m project that will transform

BRANDING BRIEFS: Watt overhauls brand identity

Watt, the design agency that has Asda, Next and Harrods as clients, has overhauled its own brand

BRAND HEALTH CHECK: Harrods - Can Harrods ever stop trading on past glory?

). There are few people left unmoved when encountering the beautifully lit, immaculately window-dressed building ... store. At the same time other luxury brands have moved into the retail space with panache. Sitting ... this traditional clothing brand a global renaissance. Accounts filed at Companies House three weeks ago reveals ...

BRANDING BRIEFS: UK Skills appoints BamberForsyth:Fitch to update brand

competitions, has appointed BamberForsyth:Fitch to review and update its brand. UK Skills runs the National

BRANDING BRIEFS: Leapfrog Research & Planning unveils brand identity

Gamble, and Cadbury Schweppes, has unveiled a brand identity created by Seattle-based design consultancy

BRANDING: Shell plans own-brand food for petrol stations

appointed DJPA Partnership to help it convert the values inherent in its petrol and oil brands across to food, and devise a name and packaging. DJPA assessed whether Shell branding should be applied to the range, whether a sub-brand would be more appropriate, or whether the range should be distanced from ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.