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appointed DJPA Partnership to help it convert the values inherent in its petrol and oil brands across to food, and devise a name and packaging. DJPA assessed whether Shell branding should be applied to the range, whether a sub-brand would be more appropriate, or whether the range should be distanced from ...
The Anglo-Dutch FMCG giant is working with branding agency Wolff Olins on redesigning its blue 'U ... 's so-called 'Path to Growth' brands, which it identified in 2000 to receive the bulk of the company's ongoing investment. Unilever is midway through its five-year plan to cut its huge brand portfolio from ...
Whip out a crisp dollar bill from your pocket and the world becomes your instant friend. Whether you're stuck for change in the Amazonian rainforest or simply tipping the waiter at a hostelry in Ulan Bator, nothing can bring about a change in demeanour quite like the good ol' dollar bill. Here is a...
and building the profile of the company through brand awareness.
This week's brand originated as a small company manufacturing components for industrial machinery...Brothers Edouard and Andre were the company's first managers in 1889. Brand X's target audience ... and advertising panel in a competition organised by the Financial Times. Important developments in the brand ... in 2001 for a product to help it fly again following the crash in Paris. The brand's selling point ...
The Partners founder and creative partner, David Stuart, is stepping down to become creative non-executive director and act as 'creative ambassador' for The Partners within the industry and the WPP Group. He will be replaced as creative partner by design partner Gillian Thomas. The Partners counts Ford,...
Grayling, the Havas-owned business that comprises public relations, political strategy, and events management, has a new corporate identity that brings the former Grayling Group companies under one name. The logo, by Conran Design Group, uses two speech bubbles to create the letter G, indicating the...
Coutts Retail Communications, the design agency with Buena Vista Home Entertainment, L'Oreal and Safeway among its clients, has promoted Lucy Lynch to group marketing director. She replaces Harriet Young, who is now creative director for hard lines at Disney Consumer Products, Europe.
Name Anna Flash Age 38 Job title Brand manager, Spar...for the development of our own-brand sandwich range, which saw sales mushroom from £300,000 to £12m over the course of two years. What would be your dream brand to work on and why? Cadburys Biscuit Boost - I've been ... brand goodies usually stacked up on my desk. What is the worst part of your job? Trying to make sure ...
Whole Earth Group has sold its organic food brand, Whole Earth Foods, to Kallo Foods
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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