ALCOHOLIC DRINKS AND TOBACCO 04: Kronenbourg - Viva La Grande Bretagne
31 Dec 2002
Kronenbourg 1664 is splashing out #15m in a brand re-launch which includes these hilarious new
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as to the identity of the speaker - a clever way of showing how we too can be misled by paedophiles who build up
Kronenbourg 1664 is splashing out #15m in a brand re-launch which includes these hilarious new
The agency's impressive first campaign for the brand introduces us to a heroic warrior who battles
?'. It's a joy to watch. Whether you could tack any brand name on the end, though, is open to question
has effortlessly captured Levi's "cool" brand essence and managed to be sexy without being smutty
to be, they spend all the time dramatising the negative. The brand is represented by a tedious set
stood out for instilling true comic values in a domestic brand. But big-budget spots for soft drinks
An inventive and comical re-branding exercise. We follow the exploits of a Bonnie and Clyde love
Another difficult category, dominated - yet again - by Ikea, the brand that never ceases to amaze
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.