19 Dec 2002
| by Staff,
brand into other areas and has hired a brand licensing agency to find new products to bear its name....the Smith & Wesson brand into new areas. LMCA already managed sales of licensed products worth than $3bn (£2 ...
.
The brand is well known across the world and has 87% brand recognition in the United States. Among its best ...
.
Allan Feldman, president of LMCA, said: "The Smith & Wesson brand has a history of success in selling ...
19 Dec 2002
| by Jennifer Whitehead,
LONDON - Haircare brand John Frieda has named Zenith Optimedia as its sole European media planning...Europe. The brand has what it describes as "aggressive expansion plans". It is currently the number four haircare brand in the UK.
In the UK, the account will continue to be run by Equinox Communications, part of Zenith Optimedia.
If you have an opinion on this or any other issue raised on Brand Republic, join ...
19 Dec 2002
| by Mark Kleinman,
brand relationships....keen to build closer relationships with consumers and explore new areas of communication.
The project ...
, Gillette's senior brand manager oral care, said: "Dunnhumby cinnamon impressed us with its ability to draw ...
will be watching the results of the Oral-B DM project with a view to testing the medium with other company brands ...
19 Dec 2002
| by JANE BAINBRIDGE
Cussons' best known brand sheds its masculine image for its Bathtime bubble bath range....PZ Cussons is supporting its new Imperial Leather brand extension, Bathtime, with an ad campaign ...
long been seen as a brand for men or household use and only had a 2% share of the bathing market despite being brand leader in personal washing.
Lorna Hawtin, planning director at BDH/TBWA says: "We ...
19 Dec 2002
SCA Hygiene has awarded Fallon the £10m creative account for its Velvet toilet tissue brand
18 Dec 2002
| by Ravi Chandiramani,
The Anglo-Dutch FMCG giant is working with branding agency Wolff Olins on redesigning its blue 'U ...
's so-called "Path to Growth" brands, which it identified in 2000 to receive the bulk of the company's ongoing investment.
Unilever is midway through its five-year plan to cut its huge brand portfolio from ...
17 Dec 2002
for Masterfoods, having handled just six of the 27 Masterfoods brands in the UK. The fellow pitching incumbents ...
Worldwide to be its agency of record for global projects in May, building on the success of its long ...
13 Dec 2002
| by IAN HALL
Lever Faberge has hired Cairns Associates to handle a consumer PR blitz for its body-spray brand...-strong account team, reporting to LF's Impulse brand activation manager Kay Dickinson.
Last month C A lost a two-way pitch for LF's fabric conditioner brand Comfort to Cow Communications (PRWeek, 29 November ...
brands.
...
13 Dec 2002
| by Ian Hall
Brewing giant Anheuser-Busch (A-B) is staging a UK consumer PR pitch for its Budweiser brand....needs of the brands and their associated events (PRWeek, 21 January 2000).
GCI - which had worked on the brand for around 12 years - ceased to work for A-B from the start of 2001, when Cake was hired ...
Court of Appeal ruling on brand-name usage against Czech brewer Budejovicky Budvar.
The ruling ...
13 Dec 2002
| by Andy Allen
PROs hoping the incipient ban on tobacco advertising will lead to a boom in brand-based cigarette...for brand-related marketing. TV and radio ads are already banned, while February sees the start of bans ...
to them.
For example, brand-stretching - branding clothing and other products with cigarette logos - has ...
no kind of brand activity will be open to manufacturers once the new law is in force, though he points out ...
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