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BT appoints FH and Cake to handle directory launch

directory enquiries market. The Number, the UK brand of US firm InfoNxx, has hired Jackie Cooper PR and Le Fevre Communications to handle its PR (PRWeek, 8 November). In addition, 118UK - the UK brand ...

Joe Public given remit to promote Hutchison brand

JPR, which won the work after a two-week pitch against undisclosed agencies, will aim to build awareness of the 3G brand in the UK. Hutchison 3G is currently trialling 1,000 NEC handsets. The long-awaited mass market rollout is expected in the early part of next year. JPR managing director Matthew Wood ...

Profile: Leslie Dance, Motorola

of an exhibition called Mobile, the latest part of Motorola's brand-building exercise. 'The consumer is so ... in through a combination of cool design, good infrastructure and brand loyalty. But in an ultra ...

The Number appoints JCPR for directory market push

The UK's £700m directory enquiries market will open to competition in mid-December, with the existing 192 number phased out by next August. The Number - the UK brand name of US firm InfoNxx - is to lavish £16m on a launch marcoms campaign. Le Fevre Communications was hired in September on a B2B ...

B-M wins brief to promote BT Wholesale brand in UK

brief to position and promote its brand throughout the UK.

CAMPAIGNS: Yachting bid profile raised by Orange UK - Sponsorship

story. To build excitement for the Round Britain and Ireland challenge by emphasising immediacy ... Britain and Ireland record, although Orange as a brand was not criticised. KES has calculated that coverage reached 21 million adults, with 71 million 'opportunities to view'. Branding of Orange was strong ...

INTERNATIONAL BRIEFS: BT chooses Peppercom to help brand

NEW YORK: BT has chosen Peppercom as its US agency of record to help grow its brand. BT Americas PR

Hotwire beats rivals to win Thus corp and trade remit

. These are its voice and data services, it contact centre services, and its Demon ISP brand. The account ...

AOL's Peacock joins Hutchison 3G

director Lisa Gernon. Hutchison is to roll out its service, which has the brand name 3, later this year ...

Hutchison 3G drops Firefly after board row

issue raised on Brand Republic, join the debate in the Forum here . ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.