to remove filtersBBC World gets rival CNBC busted for misleading ads
18 Dec 2002 | by Jennifer Whitehead,
. If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum ...
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Mediaedge:cia wins more Citibank business
19 Dec 2002 | by Staff,
building up its share of Citibank's media assignments across the region. In Asia, the agency's offices ... . If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum ...
ING Barings picks MPG ahead of £15m consumer push
12 Dec 2002 | by Jennifer Whitehead,
' multimillion-pound global advertising account, as the company attempted to streamline its brand interests ... raised on Brand Republic, join the debate in the Forum here . ...
BRAND HEALTH CHECK: Lloyds TSB - Can Lloyds TSB get its image back on track?
12 Dec 2002 | by BEN BOLD
Lloyds TSB's branding message is in danger of being eclipsed by the lifestyle of one...that this inconsistent approach confuses consumers. So what can Lloyds TSB do to build a strong and consistent brand ... clients include NatWest. VITAL SIGNS Attracted primarily by the brand name of a company, by main ... brand, but quick and decisive action can stop the rot. Fortunately, like many banks, Lloyds TSB has ...
DIRECT BRIEFS: Close Premium Finance launches mailing campaign
12 Dec 2002
with a branded box asking 'How easy is it to move your business to Close?', containing an apple pie
Barclays rejigs marketing for core businesses focus
12 Dec 2002 | by POPPY BRECH
for its retail business and to oversee a more environmentally friendly repositioning of the brand ... centre of excellence' on issues of brand identity, customer insight and marketing operations. ...
Agency of Year 2002 accolade goes to Mother
11 Dec 2002 | by Jennifer Hiscock,
on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...
2002 IPA EFFECTIVENESS AWARDS: SILVER AWARD - BRITANNIA BUILDING SOCIETY
05 Dec 2002
and it needed to attract first-time buyers, bring its brand differentiation of 'home-building' to life...The agency determined that building society values such as 'caring' and 'helpful' had never gone ... on year, compared with a total sector growth of 17.8% and an improvement of 7.2% for building societies ... ". BRITANNIA BUILDING SOCIETY Campaign: Keeping Britannia Great Agency: Walsh Trott Chick Smith Client ...
2002 IPA EFFECTIVENESS AWARDS: GOLD AWARD - BEST INTEGRATION - DELANEY LUND KNOX WARREN FOR HALIFAX. SPONSORED BY POSTERSCOPE
05 Dec 2002
Until 1997 Halifax was Britain's biggest building society; after demutualisation it became merely...communicate like a retailer and not like a bank. The brand proposition would be value, but it would also ...
DIRECT BRIEFS: Lloyds TSB tests campaign
05 Dec 2002
Lloyds TSB is testing a through-the-line campaign to raise awareness of its Black Horse-branded
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
