to remove filtersVodafone is the latest to sign up to Nectar
19 Dec 2002 | by Ravi Chandiramani and Mark Kleinman,
on Brand Republic, join the debate in the Forum here . ...
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Proximity wins Shell's £70m below-the line work
19 Dec 2002 | by Mark Kleinman,
LONDON - Shell has moved a step closer to its goal of delivering integrated global brand...projects. Overseen by Raoul Pinnell, Shell's vice-president of global brands and communications ... on Brand Republic, join the debate in the Forum here . ...
BRAND HEALTH CHECK: Harrods - Can Harrods ever stop trading on past glory?
19 Dec 2002 | by DANIEL ROGERS
). There are few people left unmoved when encountering the beautifully lit, immaculately window-dressed building ... store. At the same time other luxury brands have moved into the retail space with panache. Sitting ... this traditional clothing brand a global renaissance. Accounts filed at Companies House three weeks ago reveals ...
BRANDING: Shell plans own-brand food for petrol stations
19 Dec 2002 | by TANIA MASON
appointed DJPA Partnership to help it convert the values inherent in its petrol and oil brands across to food, and devise a name and packaging. DJPA assessed whether Shell branding should be applied to the range, whether a sub-brand would be more appropriate, or whether the range should be distanced from ...
B&Q launches loans service for financing DIY work
19 Dec 2002
lengthy interest-free period on loans of up to £25,000 under the Homeplan brand. B Q has developed ... 's latest effort to position itself as a broad home improvements brand, rather than just a retailer of DIY products. B Q director of brand and marketing David Roth said: "We know our customers want to shop ...
Arcadia group marketer to quit role
19 Dec 2002 | by MARK KLEINMAN
Sharp's arrival at Arcadia, the company disposed of a number of brands including Racing Green ... to spending large sums on advertising and external brand communications. He is understood to feel ...
Burger King names marketing chief to replace Joseph
18 Dec 2002 | by Tania Mason,
Reynish has been involved on the Burger King brand for seven years, mostly in New Zealand and Australia, where he was head of marketing until earlier this year. He recently joined the UK team ... an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...
UK marketing spend set to lead growth in 2003
18 Dec 2002 | by Claire Billings,
. "We are growing, so we are doing more public awareness and more branding," the unnamed company said ... choice. If you have an opinion on this or any other issue raised on Brand Republic, join the debate ...
Burger King chief goes in wake of Diageo sale
18 Dec 2002 | by Tania Mason,
issue raised on Brand Republic, join the debate in the Forum here . ...
Parker Baines appoints creative director
18 Dec 2002 | by Staff,
on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
