to remove filtersVodafone is the latest to sign up to Nectar
19 Dec 2002 | by Ravi Chandiramani and Mark Kleinman,
on Brand Republic, join the debate in the Forum here . ...
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THE BOOK OF LISTS: The 10 best SMS campaigns
20 Dec 2002
1. MCDONALD'S The fast-food giant didn't become a global brand by doing things by halves, so ... " Beverage Brands' largest marketing campaign through Flytxt and the agency 5 Communication promoted its ... -media campaign and the brand's first digital push developed by Carlson Digital. "Muller love" included a "match ...
BT enlists access hotspots to offer Openzone launch
19 Dec 2002
It has also unveiled a logo, designed by branding agency SAS, that will signify to customers that Openzone is available. Openzone is the first in a number of BT products and services to be badged with what BT calls a 'visual identifier' alongside the BT logo. Aimed at businesspeople, Openzone enables ...
THE BOOK OF LISTS: The 10 Biggest Account Moves Globally
17 Dec 2002
for Masterfoods, having handled just six of the 27 Masterfoods brands in the UK. The fellow pitching incumbents ... Worldwide to be its agency of record for global projects in May, building on the success of its long ...
O2 calls review of direct marketing
16 Dec 2002 | by Jenny Watts,
communicated handset and promotional offers, while also aiming to build on the look of the campaign. Media is handled by the Allmond Partnership and PHD. The O2 brand identity was developed by Lambie-Nairn. Part ... have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...
O2 calls review of direct marketing account
13 Dec 2002 | by JENNY WATTS
communicated handset and promotional offers, while also aiming to build on the look of the campaign. Media is handled by The Allmond Partnership and PHD. The O2 brand identity was developed by Lambie-Nairn. Part ...
Phones 4U spot shows vet scenario
13 Dec 2002 | by CAMILLA PALMER
to upgrade their phones and respond well to the brief of making the visual work for the brand edgy." The ad ...
STOP PRESS: Hutchison 3G develops special pricing offers
12 Dec 2002
-branded network. The offer includes big discounts on handsets and pricing options ranging from £59.99 a
Sony Ericsson launches unconventional campaign
12 Dec 2002
in major cities. Dog walkers will also wear branded clothing. Space has been bought by Dutch media company
MEDIA: Whoosh plans text campaign innovation
12 Dec 2002 | by RAVI CHANDIRAMANI
of FMCG brands about running a ticker tape with details of a text message contest along the bottom of TV ads, pledging to announce the winner during the next break. It promises to increase brand engagement ... will encourage brand owners to run promotions and competitions using picture messages. The advertising mechanic ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
