26 Nov 2002
| by Nick Smith
embarked on Project Jupiter, a massive data integration task involving the building of a centralised 'customer hub' that brings together data from their four core brands: British Gas, AA, Goldfish and One ...
01 Nov 2002
| by de Chernatony, Harris, Christodoulides
With no universal approach for measuring brand performance, we show how a consumer-based brand...-based measure. Further testing revealed this to be a valid and reliable brand performance measure. The literature shows a plethora of ways of interpreting brand performance (e.g. Ambler, 2000; Aaker, 1996). The significant interest in brand valuation (e.g. Perrier, 1997) has in part encouraged managers to focus on a ...
26 Sep 2002
| by Rhiannon Griffiths and Trudy Croad
youth brands target those who can make their brand famous? Or, are brands now better off going for a ...
26 Sep 2002
| by Michelle Cfas
. Michelle Cfas shares the secrets of success to taking your brand on holiday-who goes to holiday destinations such as Ibiza and why are they so important to appropriate brands? This presentation shares ...
26 Sep 2002
| by Derek Robson
for brands trying to cut through the media clutter and get noticed too? A presentation looking at how BBH ...
21 Aug 2002
| by IGD Consumer Unit
This research builds upon previous research conducted by IGD in 1999. Are Consumers Happy with the Price of Food in the UK? In both 2001 and 1999 consumers were asked if they were happy with the price they usually pay for food in the UK. 59% of consumers were happy with the price of food compared ...
01 May 2002
| by BestofBiz
and address such emerging needs include minimising customer migration, building-to-order and making ...
11 Jan 2002
| by Ian Gordon
that you miss the opportunity to build in another crucial element -- targeting your competitors ...
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