NTL appoints Brunswick to handle
debt restructuring
31 Jan 2002 | by Claire Billings,
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on the nation's divided views, but will brand extensions ensure its survival? When British backpacker ... 100 food brand with a current value of 30m, Marmite can be found in 25% of UK households ... into the area of brand extension - teaming up with Walkers to produce Marmite-flavoured crisps ...
Skoda is battling negative perceptions of its brand with a second series of ads getting ... in changing perceptions of the brand, carried the strapline, 'Something that looks that good couldn ... about the brand. Although there were some significant shifts in perceptions after the first campaign ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.