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Google begins testing new book service with publishers

issue raised on Brand Republic, join the debate in the Forum here . ...

Expedia European marketer Shaw in shock departure

the Expedia and TV Travel Shop brands across the Continent, including in Italy, France and Germany. While ... division of IAC/InterActive Corp, which encompasses a number of online brands, including Ticketmaster and Hotels.com. Shaw's role was created as IAC attempted to expand the reach of its online brands across ...

Discovery signs international mobile deal with Vodafone

and Discovery Wings. If you have an opinion on this or any other issue raised on Brand Republic, join ...

Portland Holidays Direct launches Crackermatic viral

is capable of building Christmas e-crackers on-line. Visitors to the site can participate in some interactive animation to help the elves build the e-crackers, and in the best tradition of Christmas, make a ... off. We've added some subtle corporate branding to the site and incorporated a couple of links to our ...

BRANDING: Xbox strikes gaming network pub deal

Microsoft Xbox has signed deals with third parties to launch branded outdoor gaming networks...The console giant has appointed marketing communications agency Kazoo to raise the service's brand profile at specific outdoor locations around the country, giving gamers an opportunity to try out the broadband gaming service for themselves. Kazoo will be responsible for marketing activity not handled ...

Dockers extends online presence via European site

Dockers, the Levi Strauss-owned casualwear brand, is to launch its first pan-European web site...Dockers Europe has hired digital agency AKQA London to develop the site, which will be built in five languages. The site will initially act as a brand-building platform, showcasing the Dockers ... enable it to target a new customer base and "build the brand positioning, which is more street ...

NEWS BRIEF: Friends Reunited teams up with Ask Jeeves

Friends Reunited has teamed up with Ask Jeeves to include a branded search engine on its web site

Agency 2003: New Media Agency of the Year - Glue London

turning to online, while building valuable relationships with existing clients by producing outstanding ... for Unilever Bestfoods' Pot Noodle brand. Another conversion from this new business quest was the pitch ... site, developing online advertising to build sales and running a digital relationship marketing ...

AGENCY 2003: New Media Agency of the Year - Best of the rest

keen to take advantage of its uses both as a brand-building and direct response medium. "Clients ... , traditional brands are using online as part of their marketing mix," says Meadows-Klue. The main attraction ... clients, including the online advertising accounts for Yell.com and Nikon Europe. A number of site-build ...

Top Expedia marketer in shock exit

for marketing both the Expedia and TV Travel Shop brands across the Continent, including in Italy, France ... . IAC Travel is a division of IAC/InterActive Corp, which encompasses a number of online brands ... online brands across the Continent. To date, Expedia has been the lead brand for IAC in Europe. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.