18 Dec 2003
| by Staff,
issue raised on Brand Republic, join the debate in the Forum here . ...
18 Dec 2003
| by Ben Carter,
the Expedia and TV Travel Shop brands across the Continent, including in Italy, France and Germany.
While ...
division of IAC/InterActive Corp, which encompasses a number of online brands, including Ticketmaster and Hotels.com.
Shaw's role was created as IAC attempted to expand the reach of its online brands across ...
18 Dec 2003
| by Staff,
and Discovery Wings.
If you have an opinion on this or any other issue raised on Brand Republic, join ...
18 Dec 2003
| by Staff,
is capable of building Christmas e-crackers on-line.
Visitors to the site can participate in some interactive animation to help the elves build the e-crackers, and in the best tradition of Christmas, make a ...
off. We've added some subtle corporate branding to the site and incorporated a couple of links to our ...
18 Dec 2003
| by Ben Carter
Microsoft Xbox has signed deals with third parties to launch branded outdoor gaming networks...The console giant has appointed marketing communications agency Kazoo to raise the service's brand profile at specific outdoor locations around the country, giving gamers an opportunity to try out the broadband gaming service for themselves.
Kazoo will be responsible for marketing activity not handled ...
18 Dec 2003
| by Ben Carter
Dockers, the Levi Strauss-owned casualwear brand, is to launch its first pan-European web site...Dockers Europe has hired digital agency AKQA London to develop the site, which will be built in five languages.
The site will initially act as a brand-building platform, showcasing the Dockers ...
enable it to target a new customer base and "build the brand positioning, which is more street ...
18 Dec 2003
Friends Reunited has teamed up with Ask Jeeves to include a branded search engine on its web site
18 Dec 2003
turning to online, while building valuable relationships with existing clients by producing outstanding ...
for Unilever Bestfoods' Pot Noodle brand.
Another conversion from this new business quest was the pitch ...
site, developing online advertising to build sales and running a digital relationship marketing ...
18 Dec 2003
keen to take advantage of its uses both as a brand-building and direct response medium.
"Clients ...
, traditional brands are using online as part of their marketing mix," says Meadows-Klue.
The main attraction ...
clients, including the online advertising accounts for Yell.com and Nikon Europe.
A number of site-build ...
18 Dec 2003
| by Ben Carter
for marketing both the Expedia and TV Travel Shop brands across the Continent, including in Italy, France ...
.
IAC Travel is a division of IAC/InterActive Corp, which encompasses a number of online brands ...
online brands across the Continent. To date, Expedia has been the lead brand for IAC in Europe.
...