PRWEEK AWARDS 2003: Gold - The V4 Award - Private Sector Department of the Year
31 Oct 2003
such as talent campaigns, stunts, brand-building exercises, screening, sponsorships and press trips. One ...
WINNER - BUILDING A VOICE FOR BRITISH BUSINESSES - BRITISH CHAMBERS OF COMMERCE; COLLEGE HILL
such as talent campaigns, stunts, brand-building exercises, screening, sponsorships and press trips. One ...
competitive market, Eli Lilly and Red set about building a strong brand profile with men aged over 40 ...
Comic Relief's charity Red Nose Day had never had a direct link with a branded product before. But this year, hairdressing product brand Wella became the Official Hair Partner. Wella's PR agency, EHPR ... the brand's relevance, with a campaign big enough to support all aspects of the Wella business. This would ...
. The team worked from the electoral register to build names and addresses, then linked with a local digital ... . A 12-month PR programme was arranged to culminate in three launch-day events, focusing on building ...
and build its profile with key political decision makers in the US, Europe and the Middle East ... -Saddam. The PR team also ran a contact-building programme, focusing on the European Union, Downing Street ...
press and broadcast media. Eighty-seven per cent of coverage included both branding and the website ... million opportunities to see or hear the message. Spontaneous brand awareness for Expedia jumped from 19 per cent in January to 25 per cent in May, and prompted brand awareness to rise from 58 per cent to 63 ...
the best possible service. Alan always asks for feedback from clients and builds in evaluation so clients ...
journalists, associates and clients that she recruited her first member of staff to help her build ...
-long promotion sought to build on Selfridges's positioning as a place for art, fashion, food, entertainment ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.