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Ford StreetKa - a new star shines over the old brand

19 Dec 2003 | by Professor Angus Jenkinson and Branko Sain

and fashion-conscious young community. Traditionally, they would not see the Ford brand as one that would ... consciousness, whilst maintaining its cachet and desirability. Planned activity will build on our foundations in fashion and music and will include sexy lingerie brand Agent Provocateur, hair stylists Toni Guy ...

World growth and inflation forecast

02 Dec 2003 | by Economist Intelligence Unit

are building a risk premium into oil prices as terrorist attacks continue around the world. In addition ...

At the Competitive Edge

25 Nov 2003 | by Andrew Redpath, British Brands Group

Building reputation is an internal as well as external exercise and keeping abreast of customer...in their minds, not in your office. In other words you build and nourish the brand, but ultimately the consumer ... route to build external reputation. And consciously managing that reputation at every level ... , in every function. And innovation is the life-blood of successful branding. So where is branding ...

Case Study: The Automobile Association - How a big idea put the AA back together

14 Nov 2003 | by Professor Angus Jenkinson and Branko Sain

The Automobile Association is recognised as one of Britain s great brands. Founded in 1905 ... organisation. Recognising this led to a re-branding exercise and an Integrated Marketing project. How could ... service Fragmentation Belonging together Re-branding Reorganising and looking new Results and metrics ...

Bang! Getting Your Message Heard in a Noisy World

21 Oct 2003 | by Linda Kaplan Thaler and Robin Koval

Kaplan Thaler and Koval explain the essential make up of their Big Bang Theory, helping brands be heard above the 'noise' of world advertising and marketing today. Areas of investigation: Shrinking the Clock When a deadline is in the distant future, we all can find a million other things to do. When you ...

Branding cars in China.

01 Oct 2003 | by Jason Hoffe, Kevin Lane, and Victoria Miller Nam

For consumers in China, the meaning of a car's brand can be as important as tangible performance..., such as brand leadership and an aura of success, than on practical matters, such as fuel efficiency ... the Chinese market wants and associating those qualities with their brands. The take-away Carmakers should cultivate strong, emotional associations with their brands and help strengthen their dealers' sales ...

Advertising and Food Choice in Children: A Review of the Literature

01 Oct 2003 | by Brian Young

at the level of the brand. He also found that children are more knowledgeable about advertising than ever ... advertising to children Attitudes toward food Packaging and brands Food choice and behaviour ... , colour appeal and collecting tokens to brand responses and discerning advertisers' intentions ...

Creative format: premium impact

01 Oct 2003 | by Periodical Publishers Association

of the advertiser s brand is not obscured. Indeed, many brands will be looking for methods within magazines to keep ... is more suitable if the objective is to remind the reader of an established brand, while right ... as for prestige and luxury brands. The format also implies that the ad is a bit special. Gatefolds take ...

A National Broadcast Media Survey of Radio and TV Audiences

26 Sep 2003 | by GfK Media

and TV channels and therefore records viewing and listening habits. Article by Josh Brooks, Brand ...

3G - Signs of a Break Through?

15 Sep 2003 | by NOP World

of their basic customer service and handset issues quickly enough to continue building their customer base ...

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