to remove filtersNestle Rowntree hands UK control to Australia chief
18 Dec 2003 | by Mark Kleinman and Alexandra Jardine,
unavailable for comment. If you have an opinion on this or any other issue raised on Brand Republic, join ...
Search results for Brand Building
Search filters:
Add Search Filters:
By Date
By Channel
- Digital marketing (209)
- Direct Marketing (272)
- Marketing (3309)
- Media (51)
- Public Relations (10)
By Industry Sector
- Fashion / Clothing (145)
- Financial Services (171)
- FMCG (234)
- Food & Drink (906)
- Government / Non-Profit (176)
- More...
- Media / Entertainment (453)
- Retail (328)
- Technology (181)
- Telecoms / Utilities (52)
- Travel / Leisure (198)
- Less...
Post Office set for ad boycott of MoS over rural closures
18 Dec 2003 | by Mark Kleinman,
The UK's largest retail network, which currently numbers 16,500 outlets, unveils its biggest brand ... and banking products accessible through the network. A new brand idea is introduced encapsulated ... director Gordon Steele said the ads would encourage consumers to reappraise the Post Office brand ...
Expedia European marketer Shaw in shock departure
18 Dec 2003 | by Ben Carter,
the Expedia and TV Travel Shop brands across the Continent, including in Italy, France and Germany. While ... division of IAC/InterActive Corp, which encompasses a number of online brands, including Ticketmaster and Hotels.com. Shaw's role was created as IAC attempted to expand the reach of its online brands across ...
TAG Heuer aims for loyalty with relationship drive
18 Dec 2003 | by Alexandra Jardine,
LONDON - TAG Heuer, the luxury sports watch brand, is developing its first UK relationship...The brand, owned by French luxury goods group Louis Vuitton Moet Hennessy, has appointed ... customers to be brand ambassadors for TAG Heuer. The activity will capitalise on the brand's strong links ... , and then use word of mouth to turn customers into brand advocates." Wetherall said: "We were impressed ...
Esporta prepares post-Christmas recruitment work
18 Dec 2003 | by Staff,
of the brand. If you have an opinion on this or any other issue raised on Brand Republic, join the debate ...
Macmillan Cancer Relief hires direct marketing chief
18 Dec 2003 | by Alexandra Jardine,
on Brand Republic, join the debate in the Forum here . ...
Brand defence - effective protection
18 Dec 2003
Effective brand protection relies on close attention to detail, which is where the legal profession..."Brands are like celebrities. They should never leave their house without a good lawyer." So says David Nichols, managing director of brand consultancy Added Value, who - like most working in brand ... something of a fixture at big brand development meetings as brand owners seek greater protection ...
BRANDING: Design choice - The Children's Society
18 Dec 2003 | by Paul Hillary, Director, Red Echo Design
How do you feel about Christmas? Are you so excited that you've had your decorations up since November and all the presents are wrapped and under the tree? Or are you a Christmas Eve panic junkie who needs the adrenalin rush to get you into the spirit?
MARKETING MIX: I'll name that brand in one
18 Dec 2003
This week's mystery brand was launched in 1937, following a successful marketing exercise...The brand was originally inspired by traditional French confectionery dragees, which were provided by godmothers at christenings. When production of the brand resumed after the Second World War, it was made with plain chocolate because of the shortage of milk. Brand X is available in four standard packs: tubes ...
BRANDING BRIEF: Christy appoints Checkland Kindleysides
18 Dec 2003
Christy, the homeware brand best known for its range of towels, has appointed Checkland
Additional Information
Campaign Jobs
- Digital Designer - fashion - £25-35,000+amazing benefits Twist Recruitment £25000 - £35000 per annum + great benefits, London
- Senior Designer - Packaging - £35-50,000 + benefits Twist Recruitment £35000 - £50000 per annum + benefits, London
- Customer Satisfaction Analyst- SAS/SQL Harnham Search and Selection £50000 - £60000 per annum + Benefits Package, London
- Wanted . . . Media Director for very successful full service Digital agency in East London . . . c£60k. Firehorse up to £60k + Great Benefits package, East London
- Account manager - drinks, retail, promotional, shopper, channel, POS - thriving agency - fantastic culture Firehorse c£30k + Great Benefits package!, Central London
Highest rated
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
