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, with both brands targeting 30-something women with quality tastes and a real joie de vivre." Sky News has ...
is capable of building Christmas e-crackers on-line. Visitors to the site can participate in some interactive animation to help the elves build the e-crackers, and in the best tradition of Christmas, make a ... off. We've added some subtle corporate branding to the site and incorporated a couple of links to our ...
Effective brand protection relies on close attention to detail, which is where the legal profession..."Brands are like celebrities. They should never leave their house without a good lawyer." So says David Nichols, managing director of brand consultancy Added Value, who - like most working in brand ... something of a fixture at big brand development meetings as brand owners seek greater protection ...
How do you feel about Christmas? Are you so excited that you've had your decorations up since November and all the presents are wrapped and under the tree? Or are you a Christmas Eve panic junkie who needs the adrenalin rush to get you into the spirit?
This week's mystery brand was launched in 1937, following a successful marketing exercise...The brand was originally inspired by traditional French confectionery dragees, which were provided by godmothers at christenings. When production of the brand resumed after the Second World War, it was made with plain chocolate because of the shortage of milk. Brand X is available in four standard packs: tubes ...
Christy, the homeware brand best known for its range of towels, has appointed Checkland
Henkel is relaunching Limelite, its limescale-fighting detergent brand, with new packaging
Stonecube, the software company, has appointed branding agency Dutton Merrifield to refresh its
Microsoft Xbox has signed deals with third parties to launch branded outdoor gaming networks...The console giant has appointed marketing communications agency Kazoo to raise the service's brand profile at specific outdoor locations around the country, giving gamers an opportunity to try out the broadband gaming service for themselves. Kazoo will be responsible for marketing activity not handled ...
. The revamp includes the brand's packaging and web site, which will launch on January 5. The company
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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