such as talent campaigns, stunts, brand-building exercises, screening, sponsorships and press trips. One ...
Selfridges unveiled tattoo and body piercing studio Metal Morphosis as a permanent concession in April. Metal Morphosis hired Crocodile PR to run a campaign to build footfall to its new ground-floor studio. Objectives To ensure that although the opening took place during Selfridges' temporary Body ...
brand she represents across 58 countries. Indeed, the fast-food company's 4x4-driving, kick-boxing, trilingual brand evangelist describes herself proudly as 'a Whopper girl'. But despite the regular visits ... to team-building events. Two months ago, she spoke to PROs at the Communication Directors' Forum ...
's underwear brand Love Kylie. Its first project was the UK launch, exclusively in Selfridges in London ... . Objectives To successfully launch Kylie's range of underwear. To create a strong brand identity in target media and to raise nationwide awareness of the brand in advance of the UK roll out later this year ...
JD Sports has appointed Capitalize to run a brand-building consumer PR campaign and communicate...media,' said Capitalize MD Richard Moore. 'JD Sports is a strong retail brand and our role ...
, is to launch a major B2B PR offensive aimed at establishing its interactive games brand.
's three main brands: Thresher, Wine Rack and Victoria Wine. Jones, to whom the Starfish team reports ... event for newly created wine brand Origin at the end of next month. ...
develops. Effective immediately, the assignment primarily involves brand enhancement, media relations ... for further stores - we would like to build customer loyalty,' she added. The premium coffee market ...
MFI Group - the UK's largest furniture retailer - has consolidated the bulk of its PR work into Bell Pottinger Communications.
arrives at Woolworths Group HQ on Marylebone Road, London. The building has the air of a place where ... - the thread that links each of the group's brands. Woolworths has 827 stores and accounts for £2bn ... in the same environment together from April. Since both brands are to be maintained and developed separately ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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