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Louis Vuitton dumps J-Lo as the face of its advertising

LONDON – Fashion brand Louis Vuitton, best know for its luxury bags, has dumped actress and singer...as the face of the fashion brand from former Wonderbra model Eva Herzigova. If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...

Sony Europe appoints insider Griffiths as brand chief

, who has since left the company. Griffiths said building relationships with customers was vital to building the brand. He said Sony was not just about products. "The brand offers much more than ... will cover more than 30 markets, including Russia and Central Europe, and he takes charge of all brand ...

David Bailey stars in first Olympus TV ads for four years

photographs without the professional". A second spot builds on the theme, with Bailey being stuffed in a ... with the new digital range." If you have an opinion on this or any other issue raised on Brand Republic ...

Canon puts exhibition featuring Kate Moss online

on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...

Atari comes under fire for redneck Zombie shotgun ad

an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...

Logitech uses field marketing for digital pen push

have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...

Lego engages children's interest with online promotion

separate microsites, which will feature promotions, downloads and games, for different Lego brands ... marketing campaigns for its Clikits, girls Lego, and other Lego Sports brands on sites such as My Kind of Place , CiTV and Nickelodeon . If you have an opinion on this or any other issue raised on Brand ...

Nintendo spends £6m on pre-Christmas marketing push

. If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum ...

CAMPAIGNS: Pharmacists look beyond health press - Media Relations

Client: Royal Pharmaceutical Society of Great Britain PR Team: In-house Campaign: Raising brand...place in Harrogate from 15 to 17 September. Objectives To take the BPC brand to a broader media ... the regional media, including BBC Merseyside. Results The BPC brand and the role of pharmacies ...

PRWEEK AWARDS 2003: Product & Promotion - Healthcare: OTC/Consumer

To help the UK's leading children's cough and cold brand, Tixylix, maintain market dominance, Red created a campaign that made kids' snotty noses a talking point. Faced with a shrinking paediatric cough ... to the mainstream media. With a budget of only 18,000, the brand addressed every parent's bugbear: the seeming ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.