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CAMPAIGNS: Chilled water wins plaudits in Yorkshire - Brand Awareness

' campaign was seen as an extension of that branding exercise. Objectives To persuade Yorkshire Water consumers to chill their tap water rather than buying branded mineral water. To raise awareness of the high ...

Fuel PR consumer push to promote Nicorette brand

to promote Pharmacia Consumer Healthcare's flagship brand Nicorette...., but continues to be retained to handle healthcare professional and trade PR work for the Nicorette brand. Fuel ... the crowd by meeting smokers in creative and exciting ways.' She added: 'Cigarette brands have a very glam ... that is akin to those brands.' Fuel health and beauty division account managers Ali O'Neill and Ally Moore ...

CSR: The price of water - Rob Gray examines an emerging CSR issue facing multinationals and utilities

and engineering companies participating in dam-building contracts. All of these kinds of companies are under ... in India and elsewhere in Asia of the discovery of high levels of pesticides in bottled water brands ... . Coca-Cola, Nestle and Pepsi-Cola: These three multinationals own bottled water brands in India, which ...

Powergen in comms review after TXU buy

future integration of TXU's three consumer-facing brands - TXU energi, Staywarm and Amerada ... Staywarm brand. It has not used a PR agency for its third brand, Amerada. It is understood that Staywarm is the only brand likely to remain after integration with Powergen is completed. Powergen uses Weber ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.