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TAG Heuer aims for loyalty with relationship drive

LONDON - TAG Heuer, the luxury sports watch brand, is developing its first UK relationship...The brand, owned by French luxury goods group Louis Vuitton Moet Hennessy, has appointed ... customers to be brand ambassadors for TAG Heuer. The activity will capitalise on the brand's strong links ... , and then use word of mouth to turn customers into brand advocates." Wetherall said: "We were impressed ...

BRANDING BRIEF: Mikey reveals new-look stores

Mikey, the contemporary jewellery company, is revealing new-look stores and concessions across the country. The interiors will initially be launched in 70sqm stores in Reading and Newcastle, and in London's Selfridges. Designs are by retail consultancy Raylian.

Dockers extends online presence via European site

Dockers, the Levi Strauss-owned casualwear brand, is to launch its first pan-European web site...Dockers Europe has hired digital agency AKQA London to develop the site, which will be built in five languages. The site will initially act as a brand-building platform, showcasing the Dockers ... enable it to target a new customer base and "build the brand positioning, which is more street ...

DIRECT: TAG Heuer plans debut relationship campaign

TAG Heuer, the luxury sports watch brand, is developing its first UK relationship marketing...The brand, owned by French luxury goods group Louis Vuitton Moet Hennessy (LVMH), has appointed ... customers to be brand ambassadors for TAG Heuer. The activity will capitalise on the brand's strong links ... , and then use word of mouth to turn customers into brand advocates." Wetherall said: "We were impressed ...

Red Bull extends into fashion with annual UK show

The energy drink brand is working with entertainment and marketing group IMG on the event, and the two have appointed TBWA\London to develop an advertising campaign to build awareness and attract ... to build on its popularity by offering an entry to the fashion industry to people from all walks of life ...

Jonny Wilkinson signs £2m sponsorship deal with Adidas

Sport to star in its advertising and for upmarket casualwear brand Hackett. Immediately after ... an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...

Direct mail sales up 4.7% this year according to DMIS

on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...

PRIVATE VIEW: Damon Collins, the creative director at Lowe

Gold, head of brand communications Brief: Celebrate England winning the Rugby World Cup Agency ... : Richard Beard, primary brand manager Brief: Add further credibility to the link between Ford ...

Harrods shuns Leagas Delaney for Euro and O&M

and is expected to unveil a brand campaign next year. The media planning and buying is not thought ... to press. If you have an opinion on this or any other issue raised on Brand Republic, join the debate ...

Louis Vuitton dumps J-Lo as the face of its advertising

LONDON – Fashion brand Louis Vuitton, best know for its luxury bags, has dumped actress and singer...as the face of the fashion brand from former Wonderbra model Eva Herzigova. If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.