Mr Kipling pulls exceedingly offensive ad from television
18 Dec 2003 | by Gordon MacMillan,
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that it plans to carry the Atkins-branded foods. Atkins announced it was launching in the UK in August ... would not buy Atkins-branded foods, regardless of the fact that almost everyone has heard of the Atkins ... 's Slimfast brand. If you have an opinion on this or any other issue raised on Brand Republic, join ...
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. The revamp includes the brand's packaging and web site, which will launch on January 5. The company
Freixenet, the world's bestselling sparkling wine, is adding two wines to its range: Ash Tree Estate Shiraz Monastrell and Ash Tree Estate Chardonnay Macabeo. The wines will be supported by a marketing campaign, which will include TV, press and cinema advertising.
The Co-op supermarket is adding six products to its premium Truly Irresistible range. The range was launched in July to encourage consumers to re-appraise the Co-op's image and reinforce the store's commitment to offering customers unique products in their local stores. New products include beef Wellington...
Scooby Doo ready meals will be available in supermarkets from January. Targeted at kids aged five to ten and their mums, the meals are manufactured by Oriental Express Frozen Foods. Options available will include 275g mini-burger, fish finger and chicken nugget meals, and a range of 250g pasta dishes....
The energy drink brand is working with entertainment and marketing group IMG on the event, and the two have appointed TBWA\London to develop an advertising campaign to build awareness and attract ... (Marketing, November 20), hopes to build on its popularity by offering an entry to the fashion industry ...
of Haribo', although, for the first time since the brand launched in the UK, it is dropping the animated
' European food service brands. As marketing director, Hipkiss will concentrate on retail brands, adding Haagen-Dazs and the Bugles savoury snack brands to her existing responsibility for Green Giant, Old El ... will take responsibility for the food services side of these brands as well as Pillsbury/Jus-Rol. Both ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.