to remove filtersDIRECT BRIEF: Panasonic unveils mobile marketing campaign
18 Dec 2003
allows users to store up to 400 photos. Created by Flytxt, Brand Connection and Lycos, the campaign
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BRANDING BRIEF: Stonecube appoints Dutton Merrifield
18 Dec 2003
Stonecube, the software company, has appointed branding agency Dutton Merrifield to refresh its
O2 launches £1m online activity to boost web sales
18 Dec 2003
efforts by O2 to build online sales of handsets. O2 recently registered its millionth online customer ...
ADWATCH STARS OF 2003
18 Dec 2003 | by Gail Kemp
reverse' theme; product work for B Q's own-brand ranges; and longer ads for JWT's new 'affordable style ... into the biggest in the UK in just two years. Roth intends to develop this own-brand business, with the help ... 's commercial featured in the table for recall in a single week, and the brand has also slipped in the overall ...
Xbox develops outdoor sites in pub gaming network deal
17 Dec 2003 | by Ben Carter,
LONDON - Microsoft Xbox has signed deals with third parties to launch branded outdoor gaming...The console giant has appointed marketing communications agency Kazoo to raise the service's brand profile at specific outdoor locations around the country, giving gamers an opportunity to try out ... market," she added. If you have an opinion on this or any other issue raised on Brand Republic, join ...
THE BOOK OF LISTS: The 10 Best SMS campaigns
16 Dec 2003
of the brand's whopping campaign to get the whole of the UK to take a 15-minute break earlier this year. A ... This campaign was a good example of how mobile technology can open the communications possibilities for brands that, to date, have struggled to build up user information. Flytxt developed the mechanic ...
THE BOOK OF LISTS: The 10 Best 118 ads
16 Dec 2003
-it notes - some as large as the side of a building - to capture the attention of the public. Notes appeared ...
Profero offshoot to stream music programme on 3
12 Dec 2003 | by Ben Carter,
. If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum ...
Top performers of 2003: Campaign of the year - 118 118
12 Dec 2003
mystified consumers at first, but it worked. WCRS was able to build 118 118 as a brand that the public ... will be instantly recognisable from WCRS's 118 118 campaign. WCRS's work for the brand exemplifies the power of advertising. When the agency landed the account last year, it was tasked with creating a brand new company ...
CLOSE-UP: Live Issue - It's time to look back, take stock and think ahead
12 Dec 2003
Injection Tap (HIT) beer dispense system on our leading lager brands Foster's and Kronenbourg 1664 ... focus as we set out to build awareness and communicate the product-quality benefits of HIT to drinkers ... . RYAN MUGFORD - Head of brand strategy and communications, Xbox EMEA 2003: It has to be the launch ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
