credible in the eyes of the media. To ensure Tropicana Tropics, an important sub-brand for PepsiCo ... to give the event the credibility the brand's marketing team wanted. Nexus PR knew this would be a big ... and special lighting projecting the Tropicana Tropics branding onto walls and across the floor. Measurement ...
credibility and ensuring spend was weighted towards achieving the brand's objectives....for the event, Nexus had a role in redefining the event as a genuine championship and not just a brand ... wastage in the attainment of brand association. Creativity: 5 Delivery: 3 8/10 ...
recognised, which is good for team-building and is an important business development tool. The Young ...
on the PR function as part of a global brand. Entries in several other categories were good, and included a ... - MF Communication Stakeholder Engagement Strategy: Baileys New Packaging Brand Identity CONSUMER ...
of Southern Wales campaign also encompassed some interesting creative ideas that pushed a strong brand ...
, was also highly praised. Campaigns on non-existent budgets, such as the use of cartoon brand ambassador ... . SILVER AWARD - CATAPULT PR Send Shirts to Skopje (Yorkshire Building Society) A clever campaign using ... . SILVER AWARD - CUMBRIA COUNTY COUNCIL Katie Chemical Cartoon brand ambassador Katie Chemical appealed ...
specialist brand - the International Festivals Bureau (IfB) - in the UK, without any advertising support ...
logo and an artist's impression of the new terminal building. The press event itself included a ... . Promotional gimmicks such as branded mouse mats, pens, note books and mugs they can live without, they claim ...
- rather it was a collaborative process that ensured everyone, from the brand to the media owner, emerged ...
Campaign: Building Unity and Trust Client: London Notting Hill Carnival Limited PR team ... . To reposition Carnival as a cultural outdoor festival that is open to all, rather than a street party. To build Carnival as a viable brand and support the search for credible sponsors. Strategy and Plan Midnight ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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