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Direct choice: American Express

themselves - if only they could find the time. When brands target women, the tendency is to treat us ... -oriented brand. The offer contained in the mailing is very tempting and there don't seem to be any major ...

Ebookers.com signs Blessed for launch of first TV drive

, featuring Brian Blessed, as part of a £6m brand push that takes the viewer on a whirlwind tour of some...and expertise on all things travel and positions us as the specialists who were 'Born to Travel' -- our brand ... an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...

Draft to lead Interpublic's $150m global CA account

. Other agencies, which will step in as needed, include: Future Brand, for design and identity; The Martin ... increasingly clear to us that the fundamental nature of our business depends on building strong and lasting ... for our marketing programmes." If you have an opinion on this or any other issue raised on Brand ...

Email marketing improves according to DoubleClick

are increasingly blocking images by default. If you have an opinion on this or any other issue raised on Brand ...

Diageo gets into the Spirit with TMW mailer campaign

The direct mail campaign, entitled "Spirit", has been developed by Tullo Marshall Warren and is part of Diageo's relationship marketing programme for consumers of premium brands. The mailpack ... of the campaign." If you have an opinion on this or any other issue raised on Brand Republic, join the debate ...

Direct Selling Association gets OFT seal of approval

, is warmly welcomed." If you have an opinion on this or any other issue raised on Brand Republic, join ...

Interflora in mail and SMS drive for first DM push

Davies, head of brand at Interflora, said: "We are really excited about this opportunity to talk to our customers in a new way. Interflora is a well known brand and our customers are mass market. We are now ... closely with sister company Identex to build a full customer relationship marketing database, which should ...

Cello acquires Navigator Response in £4.6m deal

on Brand Republic, join the debate in the Forum here . ...

Proximity London boosts digital with director hires

other issue raised on Brand Republic, join the debate in the Forum here . ...

Marketers should leave inaccurate data in the past

an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.