Careers: Brand manager of the week - Mat Bird, Brand manager, Heinz Tomato Ketchup
22 Dec 2004
What is your dream job? Marketing director for the football division of Nike or Guinness. Who or what do you hate the most? Reality TV programmes.
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Branding News brief: Primula overhauls packaging
22 Dec 2004
Primula, the cheese spread range, has overhauled its packaging to include photographs of ingredients and a black-and-white sketch of a mouse. A low-fat cheese spread is also being introduced.
Branding News brief: Natural History Museum hires Mworldwide Partners
22 Dec 2004
The Natural History Museum has hired branding consultancy Mworldwide Partners to overhaul
Branding News brief: Asda to relaunch Good For You! range
22 Dec 2004
Asda is to relaunch its own-brand low-fat Good For You! range in January with updated packaging
Mark Ritson on branding: Mary Quant is proof that we all have to move on
22 Dec 2004
with an invaluable lesson in brand management....was indelibly linked with London, a brand that came wrapped up in the cultural attraction of the swinging 60s ... , the brand became associated with the decade, and when the fashion scene moved inexorably on to the 70s ... , and then contemporary, finally made it seem stale. Even loyal customers did the brand no favours at all. Their continued ...
Branding News brief: Haymarket Exhibitions hires design agency
22 Dec 2004
Haymarket Exhibitions has hired design agency Small Japanese Soldier to create a logo for the 2005 Bike Show. The agency has also developed a press campaign to publicise the event.
Marketing Mix: Pen Portrait - Paul Coleman, brand director at Magic Network
22 Dec 2004
All writing is divided into three zones: upper, middle and lower. This writer gives most emphasis to the upper and lower zones, reflecting the intensity of his goal orientation (upper) and sheer determination to survive (lower). Put these together and you have something rather special.
Anchor backs low-fat spread with £7m adspend
22 Dec 2004 | by Emily Rogers
Arla Foods is investing £7m in the launch of a low-fat version of its Anchor Spreadable brand...product will build on this year's campaign for Anchor, created by Clemmow Hornby Inge, featuring animated ...
Profile: Artistic director - Danielle Chidlow, Head of communications, The National Gallery
22 Dec 2004 | by Emily Rogers
from maternity leave. But in that period, she will have overseen the gallery's first branding campaign....are we?". I think it has done a very good job of creating a strong brand, and that has plunged us ... an agency straight away,' she says. 'But I realised the first thing to sort out was the brand essence, which the gallery had never actively looked at.' Branding agency The Partners was hired earlier this month to help ...
Sidekick set for £1m campaign
22 Dec 2004
Halewood International is to spend £1m backing Sidekick, the shot brand it acquired from brewing...and in-store activity for the brand next year. The range is currently available only in a single ... the drink's positioning, which is aimed at 18- to 25-year-old consumers. The brand, which is valued ... of 2005. Sidekick is the brand leader in the off-trade, and was the first product on the market ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
