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A new service has been launched that aims to help brands keep track of competitors' email marketing
Carling Live, the music events division of Carling, is the first brand to launch an SMS campaign...The system uses new technology developed by Wireless Brand Channel (WBC), the company launched by the former directors of the Diageo-owned SMS marketing spin-off Nightfly. Instead of sending a barcode - where up to 40 per cent cannot be read by conventional EPOS scanners because of phones' curved screens ...
. The memory sticks are Audi-branded, and contain a five-minute video along with a number of interactive..., "It extends Audi's brand values over a new platform, reinforcing its reputation whilst providing ...
-year deal will see Alchemetrics work with the Consortium's brand and relationship marketing teams
and fmcg brands. In two other appointments, Dan Plotkin has taken up the role of art director, while Martyn
brands because of the self-same issue - I need more space and more features in my car. This piece uses the concept of building extension plans to get over the concept of the extra space needed for work and play ... ; cold/data. "Reliable DM from a reliable brand. I don't need to use the pencil and pad to add up ...
specialist Corpdata, which builds a brand new database each time. It is given the names of companies ... you're a big brand, you need to know that the broker has experience working with other big brands ... not be prepared to rent it to a competing brand. Check statistics It's also important to check how many names ...
environment. With brands' reputations at stake, they are under pressure to find ways of meeting clients ... to be ticking all the right boxes on the 'speed of answering' or 'number of times you mention the brand' front ... . "Cutting corners lets bad practice build up. What's needed is an honest and open policy where everyone ...
Created by EHS Brann Cirencester, it supports the brand's ATL 'Have your throat kissed' ads that run this month. A mailpack has gone out to 150,000 25 to 35- year-olds, combined with 1.1 million door drops. The packs contain coupons with different periods of validity to encourage repeat purchase ...
the trend by benefiting companies who are prepared to invest both in their brand's perception and customer understanding through superior data and targeting. Protecting your brand's credibility and reputation is vital ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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