&S story in the press because it is such a heartland brand,' he explains. 'It's a British institution so ... to introduce perspectives of the M&S brand, such as its Limited Collection of high-style items. Red was offered ... lingerie brand distributed exclusively by M&S, agrees. She points out that while PR for the brand ...
-up - the capacity for irony and irreverence. The PR team added a funky edge to the brand by selecting aspirational ... by country than club. The brand benefited from the comprehensive targeting of clubs and the trade ... it Like Beckhams. The company is also developing a training range, so embedding the brand among sporty ...
and reinvigorate the brand. That requires a nimble, proactive comms culture that has hitherto been absent ...
' in the obesity war? 'You can't feel that way,' he says. 'Many brands are cast as heroes - good for them but they ... , but surely not at McDonald's: there will always be few bigger marketing stories around than a global mega-brand ...
-led, but stories always have to relate back to food and the core Somerfield brand values. What are the lead times ...
. The move put four brands - Karen Millen, Whistles, Oasis and Coast - with total annual sales of £350m ... . To provide a platform from which to give exposure to the four brands and to assure employees of Karen Millen ... The internal communications programme at The Oasis Group is continuing and the brands have been successfully ...
as an account director in its consumer division. His career took off. The Joe Public Relations brand was born ... confesses that the Ibiza foray was a 'brand initiative' ('we got a shitload of CVs out of it!') - he himself ...
at this stage how far the brand will be damaged by this latest attack on its reputation. Anti-Spurlock ads ... -on-year this June (the brand's 13th successive month of global sales rises following a heavily publicised fall last ... that the likes of Spurlock are ready and willing to take a pop if the brand's products - and promotions ...
, My Little Pony dolls first went on sale in 1983. In 1990, the brand's popularity peaked and ... is back' and instead communicate the history of the brand. Journalists from The Independent on Sunday ... containing unusual facts about My Little Pony, a brief history of the brand, information about the new range ...
TV sponsorship of The Simpsons. The firm wanted to find a way to make the brand stand out from other ... . Objectives To increase franchise applications. To position the brand as a pioneer in pizza delivery ... the brand. To boost sales among key target groups, in particular 18 to 30-year-old men. Strategy and Plan ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters
