Interflora in mail and SMS drive for first DM push
17 Dec 2004 | by Daniel Farey-Jones,
Davies, head of brand at Interflora, said: "We are really excited about this opportunity to talk to our customers in a new way. Interflora is a well known brand and our customers are mass market. We are now ... closely with sister company Identex to build a full customer relationship marketing database, which should ...



