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Campaign: Software group puts piracy on the agenda - B2C Comms

22 Oct 2004 | by Joe Lepper

Campaign: Pirate Generation Client: Business Software Alliance PR team: Brands2Life Timescale

Campaign: Corporate PR - Microsoft fights negative perceptions

28 May 2004 | by Lynne Roberts

To demonstrate Microsoft's HR leadership to the business community and opinion-formers. To build Microsoft's reputation as an employer of choice. To build a profile of senior HR executives, including Steve Harvey ... reputation, the team decided to focus on this to build a more positive perception of the wider company ...

Campaigns: Second opinion

28 May 2004

to build the campaign strategy around Microsoft's HR leadership confuses me. As a user of Microsoft ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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