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Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
Rating: 5.0
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Hybrids, the heavenly bed and purple ketchup
01 Nov 2004 | by David Aaker, Prophet
A precis of the 2004 Brands Lecture given by David Aaker, on brand portfolio management....prioritise your brand building and make brands work in the businesses of the future. You want leverage, building brand platforms that can travel across countries and markets with something worth putting ... The concept of Brand Portfolio Strategy has been around for a while. However most companies do ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
