KR Twins in court probe
23 Dec 2004 | by MediaWeek
number of the network’s accounts including luxury goods brand LVMH, confectioner Ferrero and Bouygues ...
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Merry Christmas and a prosperous New Year
23 Dec 2004 | by Staff,
Brand Republic wishes all of its readers a happy Christmas and a prosperous 2005. We'll be back...1 WPP beats rivals to win $600m global HSBC account Gordon MacMillan, Brand Republic 12 ... as Oprah gives away almost 300 cars Staff, Brand Republic 14-09-2004 LONDON - General Motors ... Unilever pan-European account Daniel Farey-Jones, Brand Republic 05-11-2004 LONDON - MindShare has ...
Aegis splashes £25m on US digital firm
22 Dec 2004 | by MediaWeek
the network’s digital assets under the one umbrella brand. The company’s fortunes were also boosted ...
Kirsty Gallacher and Chesney Hawkes join C4's Games
22 Dec 2004 | by Sam Matthews,
an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...
Aegis to pay up to $50m for US digital marketing shop
22 Dec 2004 | by Staff,
to integrate all Aegis's digital businesses. The Isobar brand is designed to provide a clearer, more integrated ... an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...
Capital and GWR merger gets Ofcom and OFT approval
22 Dec 2004 | by Sam Matthews,
an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here . ...
Review of 2004 - 10 biggest marketing moments
22 Dec 2004
as the industry's, our trusted brands will have a multiplier effect on healthy lifestyle messages. 2. MCDONALD ... opportunity for brands, but I am not so sure about fast-food firms jumping on the bandwagon. Does this devalue ... Brands International The CIM's core proposition and value has been, and should be, the development ...
Brand Health Check: Evening Standard
22 Dec 2004 | by James Curtis
to bolster the brand, but in doing so risks driving the title to extinction....the Standard brand. Media buyers voice concerns that Standard Lite will take the Evening Standard's readership downmarket. We asked Jenny Beckman, head of marketing at another London news brand, LBC 97.3 FM and LBC ... ? The second is Evening Standard's online brand,thisislondon.co.uk, which from the convenience of our desks ...
Carat awarded £3.5m Allied Carpets UK media account
22 Dec 2004 | by Sam Matthews,
Carat to develop creative and innovative media strategies to drive its brand." Allied Carpets ended its 10-year relationship with Brand Connection last year to shift its UK media account into AMS Media, because the agency was planning to use "new" media outlets whereas Brand Connections favoured traditional ...
TV ads up as C4, Five and multichannel boost audiences
22 Dec 2004 | by Sam Matthews,
audience share. If you have an opinion on this or any other issue raised on Brand Republic, join ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
