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Sony Bravia 'balls' by Fallon

TV brand, Bravia.

Cravendale 'hint of' by DDB London

glimpse of a red cow in the wing mirror. As the journey continues, the tension builds and the child sees ...

Orange 'dance' by Mother

The latest ad for Orange forms part of a 13m campaign to take the brand message of "The Future's Bright" a step further. The TV ad features a middle-aged couple in their kitchen just finishing breakfast. Their actions appear to be carried out in a normal way, then become fluid and choreographed as they dance ...

Magic FM 'lyrics', by St Luke's

In last month's Rajars, Magic 105.4 consolidated recent strong performances by becoming London's second most-listened-to radio station. It now plans to build on this with a new 30-second execution, entitled "lyrics", which emphasises the station's "more music, less talk" positioning. The spot moves ...

T-Zone 'Mask', by Euro RSCG London

to sit alongside its other medicated skincare brand, Witch. ...

Archers Vea 'Relocation' by Mother

Diageo's low-sugar ready-to-drink Archers Vea was launched earlier this year with a 4m marketing push. The brand has now made it to television with a campaign from Mother that shows the effects of the drink on the sugar cane farming industry. Taking the line that less sugar means less work for the men ...

Comet 'world of electricals' by Saatchi & Saatchi

Saatchi Saatchi has created an animated, electrical world in its new campaign for Comet, part of a rebrand to create a warmer feel around the store. It features Scooter man, a Comet trainee. He drives through a city of TV, kettle and fridge-shaped buildings to learn about the different products ...

Macleans 'star' by O&M

Ogilvy Mather has produced three 10-second films for Macleans toothpaste that concentrate on the company's core message -- that Macleans gives you "healthy white teeth". The executions play with the notion that when people say the brand's name they naturally reveal their teeth. One execution shows a ...

Miller 'Downhill' by Mother

advertising for the beer brand since a campaign in March 2003. It will run globally with the exception ...

BBC Glastonbury 2005 by Fallon

with a series of teaser spots that obliquely refer to the festival and builds up with ads that explicitly ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.