21 Dec 2005
| by by Staff
LONDON - Brand Republic is taking a break and will next be updated on January 3. In the meantime...raised on Brand Republic, join the debate in the Forum . ...
21 Dec 2005
pigeonholed as a niche brand. The games console arena has never been more fiercely competitive than
now ...
quite depressing about the Nintendo brand. For some
people it is still stuck in the 80s when, alongside ...
. And that's the problem: the brand relies too much on its heritage. When
Super Mario Bros first appeared ...
21 Dec 2005
This brand was created in 1906 in Chiswick by a chemist commissioned by Dan and Charles Mason...-style tin, until 1983, when 'snap-open' tins
were introduced. This gave the brand a small boost in sales ...
in a range of colours and formulations. The brand's most
famous advertisement features sleeping kittens in a pair of shiny
polished boots. Can you name this brand? Email your answer, name and company ...
21 Dec 2005
| by Nicola Clark
Visit Scotland is searching for commercial partners to help the country lure more visitors from England.
21 Dec 2005
jacket that was three
sizes too big. I looked like a tent. If you were a brand, what would you be ...
16 Dec 2005
| by by Joe Lepper
LONDON - Age Concern is to launch a standalone membership brand called Heyday in an attempt...an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum . ...
14 Dec 2005
| by by Julia Pearlman
LONDON – BBI360 has been appointed as lead brand agency for direct travel company Page & Moy after...The task involves developing the Page Moy brand positioning, communications and visual identity ...
with a complete brand platform and identity overhaul.
Simon Barbato, managing director of BBI360, said: "This is a significant step for BBI360. Our approach was to challenge the traditional method of brand ...
14 Dec 2005
. Even more disturbing for brand owner McVitie's is that the overall UK
sweet biscuit market has experienced turnover growth of more than 13% in
the same period. Increasing the pressure on the brand ...
's dropped French biscuit brand BN to focus on Penguin
in the children's sector - but the market has ...
14 Dec 2005
Warhol depicted it in a series of screenprints
during the 60s pop art era. The brand has seen heavy ...
commercial
featuring the kids dancing to a rap song about the product. The brand's
famous 'Mm! Mm! Good!' jingle was first heard on the radio in the 30s
and is still remembered today. Can you name this brand ...
14 Dec 2005
If you weren't a brand manager, what would you be? A food critic - getting paid to eat, what a life!...What is the best thing about your job? I get to see so many different things each day and, most importantly, I
get to play with toys. What makes a good brand manager? Just enjoy it. Are you a morning or evening person? Both, I'm just not very good in the middle. Have you ever taken a sickie when you ...