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clients often override the benefits of agency consolidation. Building a global footprint has always ...
of the strongest tech brands around, the company forgoes tradeshows such as CES. But Apple is the exception, as every other major brand will be there -- Microsoft, Intel, Yahoo, Google, Verizon, and Kodak are among ... an afterthought after sitting out so long. And slapping its once industry-leading "Walkman" brand onto its own ...
NEW YORK: Burson-Marsteller has hired Chris O'Neill as chairman of US brand marketing. He..." ad campaign. Rietz said O'Neill's experience in "building memorable campaigns" will enhance Burson's "current offering to clients and enable us to build new relationships in a broad array of industries." Burson's brand communications practice is well positioned to offer clients a "more comprehensive approach ...
, adding that she took the post because of the opportunity to build the company's communications function ...
it's also a time to build more "personal" relationships, and getting to know staff, clients ...
help build confidence in the Army overall, according to the RFP. Tactics will include media ...
to helping stimulate a dwindling US vaccine market. Members of PAF, a brand new coalition, include ...
Direct marketing has a growing reputation as a brand builder with an increasing number of campaigns...customer magazine. An internal staff handbook was also developed. The brand-building effect: Much ... different audience. The brand-building effect: The programme is designed to overcome any barriers ... building by comparing this with our mailing file. "We get quite significant shifts in brand awareness ...
It's an old industry shibboleth that DM's purpose is not to build brands but to generate response...To prove it we've lined up ten of the best examples in a showcase of brand building DM (page 30). Meanwhile another old tradition, that of agencies keeping a cut from the client's print budget, gets the Forum treatment on page 17. The DM world is vast and varied, as you'll discover in our feature ...
, is trying to build closer ties between these two disciplines by creating a behavioural insight specialism.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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