of the building. A text number is then flashed up so viewers can donate money. ...
Subaru makes the point that building a car without "symmetrical all-wheel drive" would be as crazy ... into the wall because it has no steering wheel. The car is then seen screeching through a build up of other cars because it has no brakes. The voiceover says: "We believe that building a car without windows or a ...
Infections instead of brands. It ends with the line "Condoms. Essential wear". Online ads continue this theme. ...
Cadbury is relaunching its Snaps brand with a TV campaign that focuses on the idea that, while they are made for sharing, no one wants to. The 30-second spot, created by Publicis, shows three women drinking coffee. The hostess reluctantly gets out her Snaps. As the friends share them, their conversation remains ...
Ferrero Rocher is attempting to increase sales of its luxury chocolates in the run-up to Christmas with a new advertising campaign. The activity, created by WCRS, is centred around a TV commercial, which aims to distance the brand from the cliched image created by its infamous Ambassador ads. The ad is set ...
for Heart FM. Unusually for a music-related brand, the ad begins in relative silence, as a hula-hoop rolls ... into hundreds of hearts. Heart is using the campaign to help build it from being a mere radio station to a lifestyle and entertainment brand. It is backing the campaign with below-the-line activity including hula ...
Children's perspectives on the value of families spending time together are highlighted in Bisto's latest television advertising campaign by McCann Erickson. The campaign, for the brand's new range ... builds on the same idea but, instead, the value of having these nights is seen from children ...
DDB London has developed a TV ad to promote Nimble, Hovis's low-calorie bread. The 40-second spot opens on a group of workmen on a building site who can't understand why they have lost weight. One perplexed builder is seen carrying a window pane and hitching his trousers up. Another is drilling while his ...
. The campaign aims to increase brand awareness and drive sales among Reveal's core audience of 18- to 27-year ...
drives the car off the side of a building, handbrake turns around a roundabout with a spinning car ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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