to remove filtersEMI and Last.fm team up for music matching service
15 Dec 2006 | by by Alex Donohue
on this or any other issue raised on Brand Republic, join the debate in the Forum . ...
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Andrew Walmsley on digital: The year of consumer empowerment
20 Dec 2006
of the message from on high - and that is of huge potential value to brands. Check out converse.com for dozens of short films made by brand fans to see what I mean. A similar trend is for the web to build a role as a ... -CAMs' - for sponsor brands. Those that make it to air earn $1000, and can bring in $5000-$50,000 for the creator ...
The Annual 2006: Digital Agency of the Year - Agency Republic
15 Dec 2006
A willingness to take creative risks and develop integrated strategies for big business brands..., and exploit the web's enormous potential as a branding medium. Rather than developing standalone ads or virals ... integrated strategies aimed at solving business problems for big brands. Added to an impeccable new ... situation. It won the pitches for two of this year's most coveted brands: Nokia's global music initiative ...
The Annual 2006: Top 10 digital ads
15 Dec 2006
starts to lose her clothing the harder you blow. Builds well on the idea that Lynx gives guys sexual ... it. Instead, it delivered a top piece of work that simultaneously built the brand and drove direct ... London pulled off on behalf of the brand, which wanted to beef up its male credentials, drove home ...
The Annual 2006: Top 10 viral ads
15 Dec 2006
better genre to send up for a branded viral than kung-fu movies? This viral sees a wannabe martial artist ...
The Annual 2006: That was the year that was - Adland's 2006
15 Dec 2006
owners, such as Google and Yahoo!, could support brand awareness activity on top of direct response ...
Yahoo! hunts brand licensees for Answers service
13 Dec 2006 | by Gareth Jones
Yahoo! will look to tie up with major UK brands next year to develop white-label versions of its.... Yahoo! recently secured Sainsbury's and Thomson as the first brand sponsors of its Yahoo! Answers ...
Branding News brief: Redemption TV rebrands as Rockworld.tv
13 Dec 2006
Redemption TV, a live rock music channel, is rebranding as Rockworld.tv following its move to 24-hour broadcasting and the launch of a web streaming service. Rockworld.tv is available on Sky Channel 368.
Media News: ITV in red-button idents offering
13 Dec 2006
ITV is to become the first UK commercial broadcaster to offer brands interactive TV (iTV) programme...since February. Budweiser was the first brand to launch an interactive campaign spanning both digital ...
Knorr calls global pitch ahead of online shake-up
13 Dec 2006 | by Gareth Jones
The stock and sauce brand is approaching a handful of UK agencies about the brief, which involves ... is Unilever's biggest brand, does not currently spend any of its £5.6m UK media budget promoting products ... revamp of its sub-brands. Unilever's roster of digital agencies includes OgilvyOne, Dare, MRM Worldwide ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
